Fujifilm X Summit Officially Announced for February 20

Fujifilm has officially announced the Fujifilm X Summit for February 20 at 5:30AM (GMT).

This is old news for FujiRumors readers, as thanks to our sources we gave you the date already last year (from yet another beautiful spot in the Dolomites btw).

In the video Fujifilm says this:

  • INTRO
    since GFX100 II was launched they see many professionals using this camera for stills and video
  • Fujifilm will continue to develop attractive cameras and lenses to help creators to express their vision
  • 90th Fujifilm anniversary
  • Fujifilm announces partnership with World Press Photo Foundation: workshops, seminars and exhibitions planed
  • FIRMWARE UPDATES:
  • smooth aperture operation during zooming, optimised for video shooting
    – 1 lens (XF16-55mmF2.8) and 7 cameras (X-H2, X-H2S, X-T5, X-T4, X-T3, X-S20, X-S10)
    – 2 lenses to get the update in firmware (XF16-80mm, XF18-120mm)
    peripheral luminance flickering and exposure fluctuation are suppressed
  • improved function of FT-XH file transmitter grip (shows 4 different split screens taken by 4 different cameras simultaneously on smartphone or tablet) and you can select clean image without any other information on display (already available in GFX100II and now also on X-H2 and X-H2S).
  • X-H2 and X-H2S can sync with ATOMOS AirGlue Accessory “UltraSync Blue“. Sync timecode up to maximum 6 different X-H2 and X-H2S cameras
  • Fujifilm is currently considering further enhancements
  • GFX Challenge Grand Program 2023 update
  • 15 winners have been selected
  • X SUMMIT
  • First X Summit of 2024 will be in Toyko on February 20
  • Fujifilm will participate to CP+

We asked you what’s on top of your wishlist for February 20 and you answered here.

The X Summit will be live streamed here on FujiRumors, where you’ll also get the live summary of the event plus a non stop live blog.

Just follow FujiRumors, and you won’t miss anything.

Fujifilm X100V Discontinued at Several Stores: Giving Up on X100V Delivery and Getting Ready for Fujifilm X100VI?

Fujifilm Gives Up on X100V

Japanese stores are usually the first to mark items as discontinued or in general giving us indications on what’s happening with certain gear.

The X-T4, X-E4, GFX100, XF56/F1.2 and much more gear got first marked as discontinued in Japan before anywhere else on the world.

And today we get another significant hint: many stores in Japan have now completely delisted the Fujifilm X100V from their stores, such as Map Camera, Bic Camera, and Yodobashi Camera. Some stores mark it as “we finished sale“.

It looks like Fujifilm has at this point just given up delivering all those Fujifilm X100V people have still on order, at least in Japan.

And it’s not the first time: the same thing happened with the Fujifilm X-E4, where lots of people had one on order, patiently waited to get it shipped, but then out of nowhere Fujifilm canceled all orders and discontinued the X-E4.

The Last Samples

In USA the Fujifilm X100V is still listed at stores.

At Amazon you can find some samples in stock (at the time of this post), but at a higher price.

But I guess it won’t take long at this point that also US stores will mark the Fujifilm X100V as discontinued.

A Bad Move?

The X100V is huge missed opportunity for Fujifilm. They could have made tons of money with it, but just were incapable of manufacturing enough sample to meet even a small fraction of its massive demand.

To me it looks like Fujifilm just gave up on shipping the X100V at this point.

My guess (not rumor) is that they decided to use all the parts they have still available for X100V and re-use whatever they can of those pieces for the manufacturing of the Fujifilm X100VI (for example the lens, which is the same on both cameras).

I am not sure this is a smart move: I mean, give up on lots of money you can make right now in the hope to make money with another model in future. The best solution would have been to just finally solve that chronic parts issue, which other manufacturers seem to have fixed but Fujifilm still struggles a lot with.

Fujifilm X-T6 in 2024? Let’s Talk about it!

After I have shared my Fujifilm 2024 – What’s Coming article, lots of you dropped me comments and emails, indicating that there should be also a Fujifilm X-T6 in 2024.

The reason why so many of you believe 2024 will be the year of Fujifilm X-T6, is because the X-T line got refreshed every two years:

  • 2014 = X-T1
  • 2016 = X-T2
  • 2018 = X-T3
  • 2020 = X-T4
  • 2022 = X-T5
  • 2024 = X-T6?

So an X-T6 has to come in 2024, right?

Well, it could be.

I have no rumors telling me it won’t come in 2024. So it’s possible.

But the list above does not really tell the whole story.

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX50S II No Longer in Production and Fujifilm’s Biggest GFX Error Exposed

The first stores in Japan have started to mark the Fujifilm GFX50S II as no longer in production, as reported by the Japanese website asobinet.

No longer in production does not mean you won’t find samples anymore around tomorrow. It is more likely that there will be still stable stock for quite some months ahead.

And yet, this news induces me to share some thoughts about the GFX50SII and the GFX system overall.

The GFX50SII was launched back in September 2021.

During these two years, it was often sold with a $800 discount (as right now), showing that the GFX50SII struggled to sell nearly as well as Fujifilm hoped.

The main drawback: the GFX50SII used the old non BSI sensor of the original GFX50S (and the even older Pentax 645Z)  in times when Fujifilm already offered the GFX100 and GFX100S with modern BSI sensor and 100MP. I guess most people decided to go for the more modern and higher resolution models.

In my opinion, the GFX50SII could have sold much better if only Fujifilm would have kept the retro dials layout of the original GFX50S. It would have differentiated it much more from the rest of the lineup.

And overall, the lack of a proper retro styled cameras in the GFX lineup is one of the big mysteries of our time. It’s Fujifilm’s biggest error and an enormous missed opportunity. Especially in times where there is no significant development on the sensor area, the one thing that can really boost sales for a new camera is offering a different shooting experience, which in the GFX world would mean to offer something different than the usual PSAM layout.

Make no mistake: my Fujifilm GFX100S (now available with record savings) is giving me great joy and it is extremely easy to operate. That’s not the issue. But if Fujifilm would make the camera with exactly the same GFX100S specs but with an X-T layout, I would sell it and go for the Fujifilm GFX100T (imaginary name).

I hope somebody at the higher ranks of the Fujifilm Japan HQ is reading these lines (and they do, they even use FujiRumors surveys for internal meetings).

I know, Fujifilm, you consider PSAM the “safe” approach, as it is more mainstream. But unless you drop a 150MP GFX or a 100MP stacked sensor GFX, you will keep struggling to sell GFX cameras (or be forced to give them huge rebates).

If you decide to stick with the current 100MP BSI sensor (no matter how much you optimise its circuits, AD converters, microlenses, etc), then the best thing to do to create a camera that sells like hot cakes is to offer a different photographic experience. And that camera is called Fujifilm GFX100T or alternatively also the GFX100R.

Trust me on this Fujifilm. Do it, and we will throw our money at you… and my money will be the first to fly to your bank account.

Newest Fujifilm Gear

Viltrox TNP-W235 Battery for Fujifilm Coming Soon (and About the Advantage of Using Original Fujifilm Batteries)

Viltrox is going to launch its own NP-W235 third party alternative battery for the Fujifilm X and GFX system, called TNP-W235, as reported at the Chinese Weibo account 独立摄影师联合会.

So far this year the best selling gear on FujiRumors was the new SmallRig NP-W235 (which I own too).

The Viltrox TNP-W235 seems to use the same interface with a built-in USB-C port for direct charging and also the same power (2400 mAh).

The options in terms of third party batteries are substantial and often also of respectable quality.

The two brands I personally use as NP-W235 replacement:

However (and that’s valid also for other companies as far as I know), if you use third party batteries in your Fujifilm cameras, and that third party battery is cause of a problem (for example it swells up and gets stuck in the camera), then, even if your camera is under warranty, you won’t get the problem fixed free of charge. On the other hand, if you use the original battery, for as long your battery is under warranty, every problem caused by the battery itself to the camera will give you access to free warranty repair.

That’s why, if you want to go the 100% safe route during the time you camera is under warranty, you might want to stick with original batteries, so if any problem happens caused by the battery, it will be fixed under warranty.

In all my years using third party batteries, I had my first third party battery fail last year, where my Patona swelled up in my X-E3 and I had to fiddle around to get it out,

Battery Articles

Essential Accessories

Fujifilm Manager: The End of Entry Level (X-E line?), X100V Successor, APS-C and GFX Full Frame Alternative, Market Share and More

image courtesy: Phototrend
image courtesy: Phototrend

The French website Phototrend had the opportunity to interview Franck Bernard, Director of the imaging division at Fujifilm France. You can read the full interview here and the summary below.

  • Fujifilm GFX100II and the new GF lenses were well received
  • Fujifilm’s strategy is to grip full frame between their APS-C and Medium Format bodies
  • When asked if X-H2S is popular among sports photographers, the manager said that the road is long. It’s not only a question of having the best product, but also of having the entire ecosystem
  • Overall market share in France? As far as hybrid cameras goes (full frame excluded), Fujifilm is market leader with 26% over the last 12 months
  • X-T5 is the best seller followed by X-T30II and X-S20/X-S10
  • the photo market is sustainable and will always remain so
  • smartphones accelerate the demand for cameras because at some point people will want to use a real camera for better quality
  • it’s too early to talk about an X100V successor
  • It has now been 3 years since the X100V was released and Fujifilm does not have a fixed renewal cycle forcing them to change bodies every three years
  • the demand for X100V is still high
  • “If we have decided to stop entry-level products such as X-T200 or X-E4, it is because it is not promising as a market“
  • but Fujifilm wants to keep more affordable models in the lineup (see X-T30)
  • third party lenses can have negative effect on Fujinon lens sales, but Fujifilm thinks they have the quality to compete with Sigma, Tamron and Co
  • Fujifilm is neutral in regards to third party lenses. They don’t oppose nor push them and they respect them

I’d like to make some considerations.

Fujifilm X-E Line

The French manager hinted that they dropped the X-E line, but that pretty much does not fit with the hints recently a Japanese Fujifilm manager gave us here. And also Fuji Guy Billy mentioned here the X-E line as a line that would continue (unlike X-T***, X-A* lines, which btw were just Fujifilm branded Xacti cameras since a long time anyway, as we reported here).

Fujifilm X100V successor

No, it’s not too early to talk about it.

Third party Lenses

The French Fujifilm manager said they are neutral towards third party lenses. Although I remember Fujifilm managers inviting Sigma managers and talking about Sigma lenses for example here. So this gives me the impression Fujifilm is quite positive overall towards third party lenses.

The French manager said they think they have the quality to compete with third party lenses. This depends. The newest third party lenses from Viltrox & Co are quite phenomenal for the price. Maybe here and there they might not match the quality of the top of the line most modern Fujinon XF lenses, but there are quality options also from third parties.

The real and most important factors, for me, to use as much as possible native Fujinon lenses are two:

  • lots of third party lenses do not have an aperture ring
  • color consistency among Fujinon glass. And since a Film Simulation are a big deal for me, I like Velvia & Co to look consistent across the various lenses I use. There are for example third party lenses, like my manual focus Samyang 12mmF2, that are very lovely, but the colors they give me are not the ones I consistently get with my Fujinon lenses.

These are for me the two main reasons why I mostly stick with Fujinon XF and GF glass, although I own third party lenses for both systems, too.

My Personal Gear

Fujifilm GFX100 II Look Up Table (LUT) Input Device Transform (IDT) for F-Log for F-Log and F-Log 2 Now Available

Overview

This LUT file and IDT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.

<F-Log 3D-LUT file / F-Log IDT file>
* F-Log movie data recorded with GFX100 II, GFX100S, GFX100, X-E4, X-S10, X-S20, X-T30 II, X-T30, X-T2, X-T3, X-T4, X-T5, X-Pro3, X-H1, X-H2S, X-H2 and X100V
<F-Log2 3D-LUT file / F-Log2 IDT file >
* F-Log2 movie data recorded with GFX100 II, X-H2S, X-H2, X-T5 and X-S20.

Download

F-Log 3D-LUT file / F-Log IDT file / F-Log Data sheet

Last updated: 9.12.2023
F-Log_LUT_E_Ver.1.26.zip [11.8MB]
*Decompress the “F-Log_LUT_E_Ver.1.26.zip” file and launch “.cube” file from a movie editor.
Last updated: 9.12.2023
F-Log_IDT_Ver.1.00.zip[8.0KB] 
Last updated: 6.16.2022
F-Log_DataSheet_E_Ver.1.1.pdf [192KB]

F-Log2 3D-LUT file / F-Log2 IDT file / F-Log2 Data sheet

Last updated: 9.12.2023
F-Log2_LUT_E_Ver.104.zip [2.5MB]
*Decompress the “F-Log_LUT２_E_Ver.1.04.zip” file and launch “.cube” file from a movie editor.
Last updated: 9.12.2022
F-Log2_IDT_Ver.1.00.zip[8.0KB]
Last updated: 6.16.2022
F-Log2_DataSheet_E_Ver.1.0.pdf [120KB]

The Latest GFX Gear

LEAKED: This is the New Sensor of the Fujifilm GFX100 Successor

Finally we can share the final detail about the Fujifilm GFX100 successor sensor.

According to trusted sources, the Fujifilm GFX100 successor will sport a new 100 megapixel sensor based on the sensor architecture of the Sony A6700 and Sony FX30.

So still 100 megapixel BSI (not stacked), but optimized for faster sensor readout compared to the current 100MP sensor in use on the GFX100/S as well as in its APS-C format on the Fujifilm X-T3, X-T4, X-S20 etc.

We will have to see what benefit this sensor brings in real life, but on paper (and from what we can see on the Sony A6700), the faster sensor readout leads to less rolling shutter especially in video, allows for faster processing of files and potentially just speeds up the camera overall in terms of autofocus, EVF blackout and more.

The perfect solution to speed up the GFX system without going the super expensive stacked sensor route.

Fujifilm X Summit September 12
GFX100 Successor Rumors & More

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** CLICK HERE to Read the Rest of the Article **

Fujifilm X100V Successor in Early 2024 :: X Summit on September 12 :: New Firmware :: Oppenheimer Fujifilm :: Disney X100V and More – Top 10 July

Here are the top 10 posts for July. And hold on tight, because August will be very hot ;).

  1. Fujifilm X100V successor coming in early 2024
  2. Oppenheimer Movie Photos Taken with Fujifilm X-H1 and These XF Lenses
  3. New Firmware Updates for Fujifilm X-T4, X-T3, X-T30 and X100V
  4. New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S, X-S20, GFX100S, GFX100, GFX50SII and GFX50R
  5. Fujifilm X100V Limited Disney Edition Launched
  6. Fujifilm X100V Successor Coming Early 2024: The Hottest Name Speculations (and Vote Your Favorite)
  7. Sony A6700 Announced and it Makes the Fujifilm X-S20 Look Even Better ;)
  8. Fujifilm Announces Plan to Deal with Parts Shortage Issue
  9. Fujifilm X Summit on September 12: What Camera are You Hoping for to Come? VOTE NOW
  10. Firmware Suggestions, Lens Wishes and More – FR-readers Wishlist Corner

As far as the videos goes, since I was on travel I’ve shared them from all over Italy

You can see the videos below, also ranked by views and you can check out my YouTube channel here.

RUMOR: No Fujifilm X100V Successor in 2023 (X200, X100VI or X100W-hatever)

Everything is Possible (almost)

FujiRumors broke the rumors:

But we also know one more thing. Fujifilm two registrations filed so far: the Fujifilm FF230001 and FF230002.

Now, assuming that one of the two will be the Fujifilm GFX100 replacement, this leaves all possible options open for the second one.

Well, not really all options. I mean, I simply can’t see a Fujifilm X-H3 or Fujifilm X-H3s coming in September, as those cameras are hardly 1 year old (or less).  And also not the Fujifilm X-T6 or Fujifilm X-S30.

But other than that, we can hope for:

  • a Fujifilm X-T5s with 26MP stacked sensor of X-H2S
  • a Fujifilm X-Pro4 maybe with some curious solutions as many hope for example a monochrome sensor
  • a Fujifilm X-E5 which is not a dead line according to Fujifilm managers
  • the long awaited Fujifilm X-T40
  • the much wished Fujifilm X80 or Fujifilm XF20
  • the revival of Fuji’s entry level cameras with the Fujifilm X-T300, Fujifilm X-A8, Fujifilm X-A30 or Fujifilm X-M2
  • less likely in my opinion the Fujifilm GFX100S successor, Fujifilm GFX50R successor or Fujifilm GFX50SII successor, as I can’t see Fuji launching two GFX cameras on the same day (they never did that in the past, but never say never)

And in fact, I asked you to vote on which camera you’d like to get on September 12 and you can see the results here.

X100V successor is NOT possible

At this point you’ve noticed something: there is no Fujifilm X100V successor (X200, X100VI, X100 whatever it will be called) in the list.

Why?

Well, because despite being one of your top wished cameras (second only to another camera), and despite fake rumors already being shared about the X100V to come on September 12, I can now tell you with 110% certainty that there will not be any Fujifilm X100V replacement coming in 2023.

Trust me on this guys. No X100V successor in 2023.

I guess Fujifilm has no hurry at all to come out with a successor, given the fact, explained by Fujifilm managers, that if the world would stop to order X100V today, it would still take them 3 months to be able to ship all X100V orders placed until yesterday.

Seen from this perspective, the biggest problem of the Fujifilm X100VI (or whatever) is the terrific success of the X100V.

Feeling Lucky?

“I feel lucky and will click the links to see if the X100V is in stock” :)

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