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Canon, Nikon, Olympus, Sony and others have already reported their financial results.
Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.
And Fujifilm?
Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.
Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.
But Fujifilm remains optimistic and says:
we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.
The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.
FujiRumors recommends:
Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!
* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows: – 1st quarter: April to June 2019 (revenue down 15%) – 2nd quarter: July to September 2019 (revenue down 12.4%) – 3rd quarter: October to December 2019 (to be determined) – 4rd quarter: January to March 2020 (to be determined)
Even before the official Fujifilm X-A7 announcement, FujiRumors told you here there will be also a dark blue version of the Fujifilm X-A7, and we showed you first images months ago here.
Since then, I have received a few request from readers, asking me about the dark blue version.
It might have been passed unnoticed, as I already said it here, so I thought I might say it again: the dark blue Fujifilm X-A7 is already selling, but not in all countries (as reported also by pcmag).
For example, you can find the Navy Blue Fujifilm X-A7 at the Russian store interfoto here.
So far, it is not available in North America or many EU countries, but it might come, if that color turns out to be particularly loved in the markets where it’s sold. Just as it happened with the brown Fujifilm X100F, which originally was sold only in selected countries, and then found its way also in the US market, although it is now again discontinued.
in the green box: the original image shared by Fujifilm China
Fujifilm China has apparently given a warm welcome to the 100 megapixel Xiaomi CC9 Pro (or Xiaomi Mi Note 10), which features a 108 megapixel camera.
[google translated] 100 million pixels: Welcome new members!
And in the comments Fujifilm China say:
Encourage Xiaomi’s innovation for mobile phones
The image shared at the official Fujifilm China weibo page, shows a little box inside the massive Fujifilm GFX100 sensor, which has the size of the Xiaomi Mi Note 10 sensor.
Now why should Fujifilm do this? Here a few options:
sympathy: they simply welcome another 100 megapixel camera
mockery: they make fun out of of the small sensor (that would be such a bad taste)
conspiracy: they hint to some secret future Fujifilm development
proudly: Fujifilm co-develops the sensor inside the Xiamo Mi Note 10
randomly: that little box and the whole post of Fujifilm mean nothing
I think we can agree that there is nothing more fun than a conspiracy theory, so I will focus on that one :).
This weekend I am extremely busy, as I meet a good friend from abroad I don’t see as often as I would like, so I will be rather fast in my articles.
It’s like one of those weekends, where I focus more on Cabernet, and less on Internet ;).
I feel I needed to make this disclaimer, because I have been told that the latest Capture One Pro 12 (v. 12..14) now allows to select “Classic Negative” film simulation for Fujifilm X-T3 and X-T30 files. Readers tested it on GFX and X-H1 files, and it did not work, though.
Sadly I can not verify that, as I had no time to upgrade my C1 version, but I got multiple reports about that. Once I have time, I will see if the X-E3 (older sensor/processor) also gets Classic Negative options, but I doubt, as the X-H1 files don’t get the Classic Negative option. It might work only with X-Trans 4 / X Processor 4 cameras.
If anyone tests this, feel free to drop a comment down below.
What we all are waiting for, though, is this nice Kaizen firmware update, which should bring Classic Negative to newer Fujifilm cameras.
As you know, Fujifilm canceled the Fujinon XF33mm f/1.0 in favor of the Fujinon XF 50mm f/1.0. As Fujifilm explained at the Fujifilm X Summit, the change was necessary in order to save size, weight (and I’ll add also price).
FujiRumors already made an accurate size comparison between the XF 50mm f/1.0 and the XF56/1.2, XF50/2, XF90/2 and XF16-55/2.8 in this article.
Now new hands on images of the Fujinon XF 50mm f/1.0 appeared on weibo via camerabeta, and you can see them all down below.
XF50mm f/1.0XF 33mm f/1.0 vs XF50mm f/1.0XF50mm f/1.0XF56/1.2 vs XF 50/1.0 vs XF50/2.0XF90/2 vs XF50/1.0 vs XF16-55/2.8new 33mmF1.0 vs old 33mm f/1.0 mockup. It became biggernew 50mm f/1.0 vs previous 33mm f/1.0
Given the recent Fujifilm announcement of a new film simulation Classic Negative coming to Fujifilm X-Pro3, and the latest rumor that says older X-Processor 4 cameras will get it via firmware update, the Film Simulation talk is again en vogue here on FujiRumors.
In fact, film simulations are a much loved feature among the Fujifilm community, and we have written several articles about them in the past:
click here – An Introduction to Fujifilm’s Film Simulation Modes
click here – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Who is Now Bringing Fuji’s Color Science from Film to Digital
click here – CLASSIC CHROME or “The Art of Omission!”
click here – An Ode To ACROS: “A Game Changer, My Favorite Film Simulation by far!” :: And about the Best ACROS (or B&W) Settings!
click here– VELVIA. The world of film simulation (link inside mixed zone)
click here – X-Trans III :: All Film Simulations Improved :: See Conventional Velvia Vs. X-Pro2 Velvia!
click here – PRO NEG, ASTIA and PROVIA. The World of Film Simulation
click here – Fujifilm Rethink RAW :: JPEG is Your Friend and Fuji’s Film Simulations Rock
click here – This Guy Fine Tuned his Fujifilm Film Simulation Settings Inspired by the Work of Great Film Photographers. See “Chrome Eggleston” & More
Now, some say film simulations are only for JPEG shooters, but I don’t agree.
Many love to work with Fujifilm RAW files by first applying a film simulation profile in Lightroom or Capture One and then edit from there. I do it like this too, and it saves me a lot of time. Fujifilm gets the colors right for me, and I just fine tune the rest of the image (contrast, sharpening, etc).
Well, the very first samples look promising for me, and I am curious to see if it can climb high in the favorite ranking of Fujifilm X Shooters.
The current most loved film simulations can be seen (and voted) down below.
Personally, I am in love with Classic Chrome. But there is one film simulation, that I kind of re-discovered this summer, and is now often replacing Provia and Velvia in my photography: Astia!
Astia sits kind of between Provia and Velvia, giving colors a bit more pop compared to Provia, but not as much punch as Velvia.
Astia replaces Velvia also in my landscape photography, whenever I have a person (mostly my wife) in my frame, as Astia gives me the best balance between punchy colors and good skin tones.
But there are film simulations for every taste, and I am happy to see Fujifilm committed to deliver more of them. Classic Negative looks awesome, and I look forward what the future brings :).
Down below you’ll also find a video of Dan Bailey, saying why you should use film simulations.
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