Surprise: Fujifilm X/GFX Deals Will End Already July 6 (prev. July 27)

Fujifilm Summer Deals

Fujifilm’s deal world is Upside-Down.

In fact, we are more likely used to see Fujifilm extending deals, but this time (and for the first time), Fujifilm has shortened the duration of the deals, which now expire July 6 instead of July 27.

You can see all USA Fujifilm Summer deals here.

Kickstarter Launch Offers

Fujifilm X-T2 – Lowest Price Ever

Fujifilm GFX Deals

Fujifilm GFX100 Bundle Deal – Save up to $200 only at Adorama

X Cameras

X mount Prime lenses – save up to $250

X mount Zoom lenses – save up to $200

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Fujifilm GFX100 Development Story with GF Lenses Autofocus Speed Ranking

Fujifilm GFX100

Fujifilm has published a first Fujifilm GFX100 development story article.

They start with discussing the definition of the sensor, medium format or large format.

There is not much point in having a discussion as to how to call the format of 44 x 33mm. We tend to seek for the historical ground from the days of silver halide film; 6 x 4.5 is medium format, and 4 x 5 inch or larger is large format, but the explanation does not have any suggestion other than historical legitimacy.

in terms of resolution, the current 44 x 33mm format surpasses that of the 6 x 4.5 and even the 8 x 10. There still is the unique color reproduction of the silver halide films, but if the medium and the large format is designed for large prints, then there is no point in seeking historical ground to call what format GFX is. Because with the GFX100, we can have the prints even larger.

The core part of the article is the comparison between Fujifilm GFX100 and GFX50 in terms of AF speed.

The major change from X-Pro1 to X-Pro2 was the installation of phase detection AF. The same goes for the GFX100 when compared to the change from GFX 50S / 50R. Furthermore, the AF algorithm of the GFX100 is same as that of the X-T3, meaning not only is it fast, but is now also tougher against in low light conditions, high frequency subjects and low contrast subjects.

To put simply, the GFX100 has the agility like the X-T3 and achieves the descriptive power like the 8×10. There have never been a system like this before. This is a whole new experience.

The lenses, that have the biggest benefit in terms of AF speed thanks to the phase detection AF pixels on the GFX100 are the GF63mm and GF45mm.

GF lenses autofocus speed on GFX100 (with latest GF lens firmware udpate):

  • GF 23mmF4 R LM WR – 0,140 sec
  • GF 45mmF2.8 R WR – 0,183 sec
  • GF 63mmF2.8 R WR – 0,186 sec
  • GF 110mmF2 R LM WR – 0,208 sec
  • GF 120mmF4 R LM OIS WR Macro – 0,181 sec
  • GF 250mmF4 R LM OIS WR – 0,212 sec
  • GF 32-64mmF4 R LM WR – 0,168 sec

Read the whole story at fujifilm-x.

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Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified

The Future of GFX

And then it became clear to me: Fujifilm medium format has a glorious future ahead. :)

Just two thing before we start:

  • Tony Northrup shared a video (see below), where he didn’t sound very confident about the GFX future. I thought about it, and the result is the article below
  • This article is based on the assumption, that in future only higher end cameras are 100% safe from the smartphone attack, since professional photographers won’t ever switch to smartphones for their Pro work

2 minutes reading time (or just 15 seconds if you jump directly to the conclusions ;) )

  • Fujifilm 2016 – The Statment

In 2016, Fujifilm Managers Makoto Oishi and Fuji Guy Billy said in this interesting interview:

When the global shutter sensor comes to be, it will be a big change just to the whole camera industry, taking away all the limitations of current electronic shutters. […]

If the GFX has global shutter, so we can imagine something new. A smaller body.

So let’s talk about it.

** CLICK HERE to Read the Rest of the Article **

Fujifilm Manager About Fujifilm GFX100 Pixel Shift Multishot, Full Frame Crop Mode with Faster Sensor Readout and More

A new edition of the Medium Format Magazine has just been released.

It’s packed with content of great contributors, like Jonas Rask, Ming Thein, Take Kayo and more.

This edition includes also an interview with Makoto Oishi, product planner for Fujifilm GFX100.

In this article I will highlight a few things the manager said about the Fujifilm GFX100. But there is definitely a lot more to read at the Medium Format Magazine.

If pixel shift multishot will come to the Fujifilm GFX100 will depend on customer demand

The manager bluffs. They know customers want it, and they are already working on it, as FujiRumors reported exclusively here.

They asked Makoto Oishi if there will be a “full-frame crop mode” with faster sensor readout for even faster AF, higher EVF refresh rates, higher burst rates and shorter blackout times. The manager diplomatically says:

We can’t answer. It’s confidential information.

No comment by the manager also when asked about the Fujifilm GFX50R and 50S successors.

This and more can be read at the Medium Format Magazine, that goes well beyond the interview with the manager.

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Save $200 on Fujifilm GFX100 with Mitakon GF 65mm f/1.4 and GF 85mm f/1.2

Fujifilm GFX100 Mitakon Deal

Adorama is having a special deal on Fujifilm GFX100 with Mitakon Zhongyi Speedmaster lens bundles.

You can save up to $200 if you purchase the Fujifilm GFX100 with:

Both lenses are very popular at our Fujifilm GFX group and you can search for images over there.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm X/GFX Summer Deals Now with First GFX100 Bundle

Fujifilm Summer Deals

Adorama is having a special deal on Fujifilm GFX100 with Mitakon Zhongyi Speedmaster lens bundles.

You can save up to $200 if you purchase the Fujifilm GFX100 with:

Fujifilm X-T2 – Lowest Price Ever

Fujifilm GFX Deals

X Cameras

X mount Prime lenses – save up to $250

X mount Zoom lenses – save up to $200

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Software

Let’s Get Serious: Hasselblad X1D II 50C not a Fujifilm GFX 50 Killer, and GFX100 vs X1DII with 3 Lenses Cost the Same

So, Hasselblad did it, and they announced the brand new Hasselblad X1D II 50C.

It comes with a good price tag of $5,750.

That’s still more expensive than the Fujifilm GFX50R and Fujifilm GFX50S, but not that much. And it is certainly much cheaper than the Fujifilm GFX100, but the latter features a 100 MP BSI sensor and IBIS.

I am very happy that Hasselblad is going aggressive when it comes to pricing on the Hasselblad X1D II 50C.

But from here to say that the Hasselblad X1D II 50C is a Fujifilm GFX killer (as some said over at facebook and elsewhere) is a bit an exaggeration.

Usually, when you buy a camera, you also buy some lenses to go with it. And you always have to factor lenses into your investment, too.

So let’s do it now:

Let’s buy the Hasselblad X1D II 50C as well as the GFX 50R with 3 comparable GF and X1D lenses (not counting the current GFX discount).

with

with

with

The Fujifilm GFX kit will cost you $10,896, whereas the Hasselblad X1D kit $ 17,425.

You basically save about 40% by investing into the GFX system, and if you would buy today, with the current GFX deals, you actually save almost 50% over the X1D system.

And what about the Fujifilm GFX100?

Let’s try the same combo:

  • GFX 100 + 3 lenses above = $ 16,396
  • X1D II 50C + 3 lenses above = $ 17,425

So even by buying the Fujifilm GFX100 and 3 lenses at full price, you still save $1,000 with the Fuji GFX system and you also get:

  • IBIS
  • much faster autofocus
  • 100 megapixel
  • 4K/30p video
  • twice as fast continuous shooting frame rate
  • BSI sensor with full phase detection pixel coverage
  • & more

There is one fundamental design choice Hasselblad made, that makes the X1D system always substantially more expensive over the GFX system: the lack of focal plane shutter.

This has 2 downsides:

  • you can’t use cheap old legacy glass on the Hasselblad X1D
  • you have to pay for the leaf shutter every single time with every lens purchase

Guys, I am the first one to be happy about another player in the medium format market, that competes with Fujifilm. That’s what we customers need: competition!

The Hasselblad X1D II 50C is a much needed and welcome upgrade to the orginial X1D. The faster processor will sort out quite some issues the first generation cameras had.

But the GFX system remains the by far most affordable option to go into medium format, and the new Hasselblad X1D II 50C hasn’t changed that.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100 First Look: “Medium Format is Boss. All GF Lenses Need Firmware Update for Phase Detection AF Support”

Fujifilm GFX100

BHphoto went hands on with the Fujifilm GFX100. You can see their full video here.

  • no dials, feels like a camera of 2019
  • extreme cropping capability
  • autofocus feels like X-T3. Not that super fast, since it the AF motor has to move more glass inside GF lenses, but very very fast
  • all GF lenses need a firmware update to support phase detection AF
  • bigger glass is just a completely different look compared to full frame
  • vertical grip too sleek. Should be more rubberized and ergonomic
  • aimed at professionals and enthusiasts
  • for sports and wildlife there are higher frame rates options. But the GFX100 goes at 5fps
  • they tested the 5fps, and it hit every frame
  • video is a huge leap over what Fujifilm GFX50S and GFX50R can do
  • Medium Format is Boss! It’s ridiculous to compare it to full frame

Check out the full BHphoto GFX100 video here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm GFX Deals

DPReview: Fujifilm GFX100 Added to Studio Scene Test vs GFX50S, Sony a7rIII, Nikon Z7, Panasonic S1R

DPReview added the Fujifilm GFX100 to their studio scene comparison tool.

Compared to the Fujifilm GFX50S, the Fujifilm GFX100 shows noticably less moire, and it is also sharper than pretty much any other camera on the DPReview database. Regarding color noise at high ISO, the Fujifilm GFX100 is also superior to the GFX50S and any other full frame camera for that matter.

If you are into medium format GFX, then the GFX100 looks like a sensible step up in image quality.

You can download the RAW studio lab shots of DPR, and open them Adobe Lightroom and since today also at Capture One Pro 12.

And now, happy pixel peeping to all of you :)

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