Sony launches A7rIV and Says it Rivals Medium Format Image Quality – Signs of Confidence or Nervousness?

Sony launched the Sony A7rIV. You can read the facts and see the live stream again here.

It has a 61 MP full frame sensor, that offers 26 MP in APS-C crop mode. Anyone knows an APS-C Fuji camera with 26 MP out there? It’s all the same sensor wafer, just cut in differnt sizes for X-T3 (26 MP), A7rIV (61 MP) and GFX100 (102 MP).

The Sony A7rIV is a very fine camera, and I know at least one guy, who won’t be able to resist the temptation of buying it.

But one thing really grabbed my attention during the official presentation: the regular reference to medium format image quality.

The first reference comes from a Japanese Sony manager, who says:

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Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified

The Future of GFX

And then it became clear to me: Fujifilm medium format has a glorious future ahead. :)

Just two thing before we start:

  • Tony Northrup shared a video (see below), where he didn’t sound very confident about the GFX future. I thought about it, and the result is the article below
  • This article is based on the assumption, that in future only higher end cameras are 100% safe from the smartphone attack, since professional photographers won’t ever switch to smartphones for their Pro work

2 minutes reading time (or just 15 seconds if you jump directly to the conclusions ;) )

  • Fujifilm 2016 – The Statment

In 2016, Fujifilm Managers Makoto Oishi and Fuji Guy Billy said in this interesting interview:

When the global shutter sensor comes to be, it will be a big change just to the whole camera industry, taking away all the limitations of current electronic shutters. […]

If the GFX has global shutter, so we can imagine something new. A smaller body.

So let’s talk about it.

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Fujifilm GFX100 First Look: “Medium Format is Boss. All GF Lenses Need Firmware Update for Phase Detection AF Support”

Fujifilm GFX100

BHphoto went hands on with the Fujifilm GFX100. You can see their full video here.

  • no dials, feels like a camera of 2019
  • extreme cropping capability
  • autofocus feels like X-T3. Not that super fast, since it the AF motor has to move more glass inside GF lenses, but very very fast
  • all GF lenses need a firmware update to support phase detection AF
  • bigger glass is just a completely different look compared to full frame
  • vertical grip too sleek. Should be more rubberized and ergonomic
  • aimed at professionals and enthusiasts
  • for sports and wildlife there are higher frame rates options. But the GFX100 goes at 5fps
  • they tested the 5fps, and it hit every frame
  • video is a huge leap over what Fujifilm GFX50S and GFX50R can do
  • Medium Format is Boss! It’s ridiculous to compare it to full frame

Check out the full BHphoto GFX100 video here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

The GFX Community

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Fujifilm GFX Deals

14 Things You Might have Missed about the Fujiflm GFX 100 Medium Format Camera

Fujifilm GFX100

The mega Fujiflm GFX100 live blogging is over, and frankly rarely I have been that blown away by a Fujifilm announcement.

And while we all know the main specs now, the 100 megapixel, the 16 bit files, the integrated grip, the huge EVF, I thought I focus on 14 things that you might have missed due to the huge amount of information spreading all over the web.

All the information below can be found in links shared in our GFX100 live blog.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

14 Things You Might Have Missed

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Fujifilm GFX 50R: The Everyday Medium Format gets First Looks, Autofocus Tests and Size Comparisons

Fujifilm GFX 50R

I just came home from another busy day at Photokina, and I played again around with the Fujifilm GFX 50R. It’s a really fine camera, and my GAS goes strong, but $4,500 still make it out of my reach. So my money is safe (I think :) ).

For rangefinder guys like me, the Fujifilm GFX 50R is surely more fun to use than the GFX 50S, also on the streets and for daily documentation of life.

Kevin Mullins and Jonas Rask also said on their live talks at Photokina, that the Fujifilm GFX 50R is a medium format they enjoy to pick up and carry around for daily shooting, much more than a bulkier Fujifilm GFX 50S, which is definitely a wonderful tool for professional work, but not as “casual” as the Fujifilm GFX 50R.

So keep in mind that performance is just the same of Fujifilm GFX 50S. What the real difference is, is the shooting experience. So I will share a few reviews down below, but none will tell you how the Fujifilm GFX 50R feels in your hands.

Fujifilm GFX 50R: BHphoto (save up to $2,800), Adorama, AmazonUS

Blog Posts

  • optyczne.pl (translation) – first look with size comparison to GFX 50S and X-E2s. Down below a live view AF demo they shared on youtube
  • camerajabber – Fujifilm GFX 50R review: In pictures

Videos

optyczne youtube – GFX 50R Live View

engadget youtube – Fujifilm GFX 50R and GFX 100 First Look

Fujifilm Launches New GFX Series Medium Format Mirrorless Digital Camera “FUJIFILM GFX 50R”

Fujifilm launches new GFX Series medium format mirrorless digital camera “FUJIFILM GFX 50R”

Fujifilm GFX 50R: BHphoto, Adorama, AmazonUS, PCHstore

– Incorporates a large sensor approximately 1.7 times the size of full-size 35mm image sensor
-New model with a rangefinder style design, a lightweight 775g* body and easy operability
-Produces ultra-high image quality with 51.4 million pixel sensor, ideal for both snapshots and portraits

September 25, 2018
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Fujifilm Unveils GFX 100S Megapixels Concept, First Medium Format Camera with IBIS

via dpreview twitter – https://twitter.com/dpreview/status/1044576373526990848

Fujifilm unveils GFX 100Megapixels Concept

-Concept for a new flagship model capable of producing world-leading image quality with the world’s highest* 102 million pixels image sensor
-A new GFX Series medium format mirrorless digital camera incorporating large sensor approximately 1.7 times the size of full-size 35mm image sensor
-Fully satisfies a diverse range of customer needs with high functionality including high-speed/high-precision autofocus, built-in image stabilization features, and 4K video shooting capability

September 25, 2018
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Medium Format is the Future and Now Has its Own Premium Magazine

Fujifilm Medium Format

Let’s start with a few names that might sound familiar to you: Olaf Sztaba, Patrick La Roque, Jonas Rask, Ming Thein, Lloyd Chambers and more.

What do they have in common?

Well, they shoot medium format, and they now contribute to the new magazine launched by our friend Olaf Sztaba, mediumformat.com.

And not the magazine. There are also webinars, PDF Guides and educational materials from the best medium format shooters out there. A complete package!

Join now, and take advantage of a special pre-launching price. Check out all the details at mediumformat.com.

NOTE: This is not a sponsored post. I share it because the project of having a magazine dedicated to medium format photography is surely interesting for many FR-readers, and also because Olaf is a friend of FujiRumors, and one of the first supporter of the FujiRumors fair trade T-shirts initiative, that contributed to raise $5,000 for charity, helping Cambodian kids to get access to free education.