Fujifilm GFX100 II Engineers and The Truth About the “New” Sensor and “Up to Twice” Readout Speed

Fujifilm GFX100II

Over the past few weeks, many have contacted me asking why I don’t talk about the reports that claim:

  • the Fujifilm GFX100 II sensor is not new
  • the Fujifilm GFX100 II does not read out at twice the speed and faster readout speed is achieved only with software tricks, meaning dropping down at 12 bit when in 8 fps mode

The answer is simple:

When Fujifilm published their first Fujifilm GFX100II development story episodes, they said they would talk about the GFX100II sensor in future episodes.

This is why I decided to wait, hear Fujifilm’s position, and then write an article that is as comprehensive and complete as possible.

And I am happy I waited, because in the 5th X Lab episode dedicated to the GFX100II, we get some helpful insights in the inner workings of the sensor (full episode with summary below)..

But before we dive into it, let me express my admiration for Jim Kasson’s brilliant work in analyzing the inner workings of the GFX100II and to Petapixel for bringing his findings to the attention of the larger public.

I decided to wait for more details coming from Fujifilm before reporting about it, but maybe they would not have disclosed those in such detail, if Jim would not have done his great work, and Petapixel made a huge buzz out of it.

The Truth in a Nutshell

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Huge Fujifilm X/GFX Deals, SanDisk Rebates, Viltrox 8% Rebate and More

From USA to EU, the Fujifilm deals are spreading.

Some of the gear is now at its lowest price ever, for example the XF50mmF1.0, the XF150-600mm and of course also the GFX100S.

In Europe, the deals will expire tomorrow (Nov. 13).

SanDisk Deals

miXed Deals (incl. Viltrox Coupon Code Rebate)

GFX Gear

X Cameras

X Lenses

GFX Deals in EUROPE – end Nov. 13

Third Party X Mount Autofocus Lenses Ranked by Popularity (among FR readers)

Back in July I asked which autofocus lenses do you own.

It was a huge survey that included all XF/XC lenses as well as all autofocus lenses currently available for X mount for a total of 65 lenses.

Now, the first 27 position are controlled by Fujinon lenses.

We have to go to the 28th position to find the first third party autofocus lens.

Down below I will share list of third party lenses ranked by popularity among FujiRumors readers.

My Personal Gear

Third Party AF Lens Popularity

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Fujifilm BLACK FRIDAY Starts NOW with Massive Rebates on X and GFX Cameras and Lenses

Fujifilm has currently a huge black Friday sale running in USA.

You can check out the full list of deals at B&H here.

The deals include rebates on the X-H2 and X-H2S and lots of lenses.

Probably on their lowest price ever the XF50mmF1.0, the XF150-600mm, the XF200mmF2 as well as other lenses.

X Cameras

BONUS OFFER: Purchase a qualifying X Series body (X-H2, X-H2S, X-S10) or kit product along with a LEXAR 2000X 256GB SD Card and receive $100 off the combined purchase price!

X Lenses

GFX Gear

LAST DAY to SAVE BIG on Selected Fujifilm GFX Gear

Newest Fujifilm Gear

Deals that END TODAY

NOTE: the massive rebate on Fujifilm GFX100S runs until December 31.

eBooks / Software

Viltrox & FieldMade Coupon Code Deals

SanDisk Deals (exp. Oct. 30)

Fujifilm Deals

GFX DEALS in USA

X Series Deals in USA

GFX Deals in EUROPE

7Artisans Autofocus Lenses for Fujifilm X now Tested by Photographers

FujiRumors already told 2 years ago that 7Artisans started to work on autofocus lenses for Fujfiilm X.

Well, it looks like the development is finally done and those 7Artisans AF lenses are already out for testing, according to reports shared at the Chinese social media account on Weibo 独立摄影师联合会 here.

Full List of Third Party AF X Mount Lenses
— Available, Coming Soon, Rumored —

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Fujifilm Manager: The End of Entry Level (X-E line?), X100V Successor, APS-C and GFX Full Frame Alternative, Market Share and More

image courtesy: Phototrend
image courtesy: Phototrend

The French website Phototrend had the opportunity to interview Franck Bernard, Director of the imaging division at Fujifilm France. You can read the full interview here and the summary below.

  • Fujifilm GFX100II and the new GF lenses were well received
  • Fujifilm’s strategy is to grip full frame between their APS-C and Medium Format bodies
  • When asked if X-H2S is popular among sports photographers, the manager said that the road is long. It’s not only a question of having the best product, but also of having the entire ecosystem
  • Overall market share in France? As far as hybrid cameras goes (full frame excluded), Fujifilm is market leader with 26% over the last 12 months
  • X-T5 is the best seller followed by X-T30II and X-S20/X-S10
  • the photo market is sustainable and will always remain so
  • smartphones accelerate the demand for cameras because at some point people will want to use a real camera for better quality
  • it’s too early to talk about an X100V successor
  • It has now been 3 years since the X100V was released and Fujifilm does not have a fixed renewal cycle forcing them to change bodies every three years
  • the demand for X100V is still high
  • “If we have decided to stop entry-level products such as X-T200 or X-E4, it is because it is not promising as a market“
  • but Fujifilm wants to keep more affordable models in the lineup (see X-T30)
  • third party lenses can have negative effect on Fujinon lens sales, but Fujifilm thinks they have the quality to compete with Sigma, Tamron and Co
  • Fujifilm is neutral in regards to third party lenses. They don’t oppose nor push them and they respect them

I’d like to make some considerations.

Fujifilm X-E Line

The French manager hinted that they dropped the X-E line, but that pretty much does not fit with the hints recently a Japanese Fujifilm manager gave us here. And also Fuji Guy Billy mentioned here the X-E line as a line that would continue (unlike X-T***, X-A* lines, which btw were just Fujifilm branded Xacti cameras since a long time anyway, as we reported here).

Fujifilm X100V successor

No, it’s not too early to talk about it.

Third party Lenses

The French Fujifilm manager said they are neutral towards third party lenses. Although I remember Fujifilm managers inviting Sigma managers and talking about Sigma lenses for example here. So this gives me the impression Fujifilm is quite positive overall towards third party lenses.

The French manager said they think they have the quality to compete with third party lenses. This depends. The newest third party lenses from Viltrox & Co are quite phenomenal for the price. Maybe here and there they might not match the quality of the top of the line most modern Fujinon XF lenses, but there are quality options also from third parties.

The real and most important factors, for me, to use as much as possible native Fujinon lenses are two:

  • lots of third party lenses do not have an aperture ring
  • color consistency among Fujinon glass. And since a Film Simulation are a big deal for me, I like Velvia & Co to look consistent across the various lenses I use. There are for example third party lenses, like my manual focus Samyang 12mmF2, that are very lovely, but the colors they give me are not the ones I consistently get with my Fujinon lenses.

These are for me the two main reasons why I mostly stick with Fujinon XF and GF glass, although I own third party lenses for both systems, too.

My Personal Gear

Fujifilm 2024: A Look Ahead Between Rumors and Speculations (X-Pro4, X100R, X-E5, X-T40, New XF Lenses, GFX Future)

2023 is Done

We just told you that there will be no more Fujifilm announcements in 2023.

And since in terms of new gear we are done for this year, lots of people started asking me what is coming in 2024.

Now, I am working on it, and we have shared already something.

For example we told you that the next XF lens to come is the replacement of this lens here.

More rumors will follow.

But as you know, on FujiRumors we will not make up a single rumor just to make traffic, nor share anonymous rumors we receive in which I don’t trust.

We prefer to share less rumors, generate less traffic, make less money, and value your time with less, but accurate rumors.

But until more rumors drop, I thought we could also make one single article where we talk about the current state of the rumors and also make speculation on what could or we would like to come in 2024.

2024 – A Look Into the Future

** CLICK HERE to Read the Rest of the Article **

Best Selling Cameras, Lenses and Accessories on FujiRumors via Amazon

I have looked at what were the most popular items FujiRumors bought on Amazon via FR affiliate link in 2023 so far. Maybe there is some among it that could interest you too.

And huge thanks to those of you who decided to support FR by using the affiliate links.

Best Selling Accessories

  1. Smallrig NP-W235 battery
  2. Fujifilm NP-W235 battery
  3. Huipuxiang X-T5 Screen Protector
    this cheap thing saved my X-T5 in Vietnam
  4. Nitecore FX3 2-Slot USB-C Quick Charge
  5. The Fujifilm X-T5: 134 X-Pert Tips to Get the Most Out of Your Camera
  6. PCTC X-T5 Screen Protector for Fujifilm X-T5
  7. Anker PowerCore+ 26800mAh
  8. SmallRig NP-W235 Camera Battery Charger Set
  9. SanDisk 256GB Extreme PRO SDXC UHS-I Memory Card
  10. Angelbird – AV PRO CFexpress B SE – 512 GB
  11. SAMSUNG T7 Shield 4TB, Portable SSD
  12. SanDisk 4TB Extreme PRO Portable SSD
  13. SanDisk 128GB Extreme PRO SDXC UHS-I Memory Card
  14. kinokoo XT5 Screen Protector for Fujifilm X-T5
  15. SanDisk 128GB Extreme PRO SDXC UHS-II
  16. Lexar Professional 1667x 128GB (2-Pack) SDXC UHS-I Memory Cards
  17. Lensmate Thumb Grip for Fujifilm X-T5
  18. Fujifilm BC-W235 Dual Battery Charger for NP-W235 Battery
  19. Camera Shutter Button (2 Pack/Red) Upscale and Delicate Soft Shutter Release Button
  20. The Fujifilm X-H2/X-H2S: 100 X-Pert Tips to Get the Most Out of Your Camera

Best Selling Cameras and Lenses

  1. Fujinon XF23mmF1.4 R LM WR
  2. Fujinon XF33mmF1.4 R LM WR
  3. 7artisans 18mm F6.3 Mark II UFO Lens
  4. Fujifilm X-T5 Black
  5. Fujinon XF1.4X TC WR
  6. Viltrox PRO 27mm F1.2 XF
  7. Sigma 18-50mm F2.8 DC DN Contemporary
  8. Viltrox 75mm F1.2 PRO
  9. Fujinon XF8mmF3.5 R WR
  10. Fujifilm XF56mmF1.2 R

I am surprised to see the 7Artisans 18mm F6.3 taking the top spot when it comes to third party lenses. But I guess at that very affordable price people just thought they might give it a try. it is certainly very compact. If you own one, let us know in the comments how you feel about it.

As far as cameras goes, only the Fujifilm X-T5 is able to squeeze into the ranking. I am sure the Fujifilm X100V would have been in there too, if only Fujifilm would have been able to ship it.

You might also want to check out:

Amazon Prime Deal Pages

It’s Over my Friends: No More X or GFX Related Announcements This Year

Yes I know.

I am aware that in the first half of 2023 Fujifilm has registered a camera with the code name FF230002.

And I am aware that never before Fujifilm needed more than 4/6 months to release a camera after its registration has been spotted.

This is why 99,9% of people out there are so sure there will be another Fujifilm announcement this year.

Maybe in November, as that’s a great month to launch new gear (Fuji’s most important camera has been launched November last year for example).

But this ain’t gonna happen, according to our sources.

In fact, we have been told (thanks!!!), that as far as 2023 goes, this was it. There is no new gear coming in 2023.

I mean, yes, the two GF tilt shift lenses still have to hit the market. But of course our sources mean that there won’t be any further announcements this year.

This means that we will also NOT get the next Fujinon XF lens that we already rumored a couple of weeks ago, in 2023.

So all we got (and will get) in 2023 is:

Some great stuff dropped in 2023 for both systems, but certainly there was more to rejoice for GFX users rather than X series users this year.

But before the X series users start moaning, just a quick reminder on what we got in 2022:

Sure, we always wish for more. But over the last 2 years I think we can agree that there has been quite some decent stuff for both systems.

And what about 2024?

Well, for that, my friends, you’ll have to follow FujiRumors.

We are working on it and making huge progress with the rumors regarding gear to drop 2024.

Rumors, that will be shared exclusively for you here on FujiRumors.

Fujifilm Facebook Groups