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Top 10 Gear to Look Forward in 2022 and Your Top Wishes for 2022 (Anything Goes – Almost)

Coming 2022 (For Sure)

So what can we look forward to in 2022?

Well, here are the 10 things we can be sure to enjoy this year (even if some of them are “just” rumors until now).

  1. Fujifilm X-H2
  2. Fujifilm X-H2 – no joke, twice
  3. Fujinon XF150-600
  4. XF 56mm f/1.2 MKII
  5. XF 18-120mm
  6. Viltrox 13mm f/1.4 AF X Mount
  7. GF 20-35mm – possible aperture range shared here
  8. Sigma X mount lenses
  9. More AF X mount lenses from Tamron
  10. TTArtisan 32mmF2.8 X autofocus mount lens

Your Fujifilm Wishes for 2022

Ok, I can hear your questions:

Well, some of those questions I think Fujifilm managers quite categorically already answered in the past, such as the monochrome questions and full frame question. But hey, managers also categorically said that X mount is not compatible with IBIS, and look, at the end we got IBIS, and it is even one of the best in the industry.

I am also working on some other of those questions, and I already have first answers that I won’t share just yet as I want to have it not only twice, but multiple confirmed. I can’t go wrong when I share certain things ;).

But we will talk about all that soon enough.

What I would like from you now, is that you share your top wishes for 2022 in the comments. Anything goes, as long as it has something realistic to it. So for example, wishing for an X-E5 when we just got an X-E4 is not very realistic. Also a big and heavy Fujinon XF600mmF2 probably won’t make much sense, unless you would pay any amount for it and train a lot to be able to carry it around.

Other than that, from cameras to firmware or lenses… whatever your heart desires and wishes, feel free to share it in the comments down below.

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Fujifilm X/GFX Deals Extended until January 23 including Huge Rebate GFX50R

Fujifilm has decided to extended the Fujifilm X/GFX deals until January 23. This means you can still save $1,500 on the Fujifilm GFX50R (if it’s not discontinued already).

We remind you that the Fujifilm GFX50R was one of the best sellers back in 2018 here on FujiRumors, actually the first GFX camera to come even close to the top selling X series cameras.

And yet, GFX50R sales still pale compared over what has been achieved by the Fujifilm GFX100S, which was the (by far) best selling camera in 2021 (the data refers to affiliate sales here on FujiRumors).

Of course these days the GFX50R sales struggle also due to the Fujifilm GFX50SII, which adds IBIS and newer processor in an overall more mainstream form factor at lower price than the GFX50R launch price.

And yet, the GFX50R is and remains a lovely camera, and if Fujifilm would have offered a GFX100R along with the GFX100S, I would probably have got the GFX100R, as it comes closer in form and function to another camera series I love, the X-E line.

Full List of Fujifilm Deals – END TODAY

Topaz Holiday Deal

You can use our checkout code “FUJIRUMOR” to get an additional 15% discount on all TOPAZ products (Click here) that already got a 25% default discount:

LAST MINUTES to Save up to $1,500 on Fujifilm X/GFX Gear

There are the very last hours to save up to $1,500 on Fujifilm X and GFX gear.

Full List of Fujifilm Deals – END TODAY

Viltrox Deals – END DECEMBER 28

You can save up to 25% on many other products on the Viltrox Store here.

These are the Top Sellers 2021 on FujiRumors: GFX100S Rules Them All and Best Selling Lens is…?

While 2020 was tough due to the rise of the pandemic and several lockdowns around the world, in 2021 the industry had to face also the challenge of the parts shortage.

In the Fujifilm world most noticeable of all were (and are) the struggles Fujifilm has to deliver our gear. I consider myself lucky, as I had to wait “only” half a year for my Fujifilm GFX100S and I was able to grab the last XF27mm f/2.8 R WR available at my local store, but others are waiting for almost a year now on certain gear and tons of Fujifilm gear was out of stock for large part of 2021.

So let’s hope that everything will go back to normal during 2022, first of all for us, who would love to go back to our normal lives, and also for Fujifilm, so that they can feed our passion for photography with new and exciting gear without letting us wait to long for it to be delivered at our homes.

With that said, it’s time to look back at what sold most among the FujiRumors community in 2021 (if you are curious to know which gear sold strong in 2020, check out this article).

Top Sellers 2021

TOP SELLING ACCESSORIES

  1. SanDisk 64GB Extreme PRO
  2. Anker PowerCore+ 26800 PD (officially recommended by Fujifilm to charge your X/GFX cameras)
  3. Fujifilm NP-W235 Rechargeable Li-Ion Battery

TOP SELLING CAMERA OVERALL

  1. Fujifilm GFX100S

There was no battle. It outsold them all. No wonder the GFX100S is a rare good on the market these days. Good luck finding one.

TOP SELLING CAMERAS

  1. Fujifilm GFX100S
  2. Fujifilm X-T4 (substantially behind the GFX100S)
  3. Fujifilm X-T3
  4. Fujifilm X-E4
  5. Fujifilm X-S10
  6. Fujifilm X-E3 (pushed by this deal)
  7. Fujifilm GFX50S II
  8. Fujifilm X100V

I bet not even Fujifilm itself saw this massive success for the Fujifilm GFX100S coming. Among the FR community it outsold by a large margin every other camera, even the Fujifilm X-T4. A homerun. And as an owner of the Fujifilm GFX100S myself I can understand that this camera is making many people very happy right now.

Not surprising, the X-T line keeps to be on top of the X series, just beaten by the GFX100S.

However, huge struggles for the X-T30, dethroned by the stellar X-S10. The new X-T30II did not reinvigorate the sales at all. What Fujifilm needs to give us now is a Fujifilm X-T40 with IBIS.

TOP SELLING LENS OVERALL

  1. Fujinon XF70-300mmF4-5.6

Usually this raking is dominated either by some more affordable third party lenses (last year won by the Viltrox 56mm f/1.4 AF or in 2018 by the Laowa 9mm F2.8 Zero-D) or by those lovely small and compact Fujicron lenses (in 2019 won by Fujinon XF35mm f/2).

And while the Fujinon XF50mm f/1.0 came very close to winning it back in 2020, this year there is a clear winner: the Fujinon XF70-300mmF4-5.6!

TOP SELLING FUJINON X/GFX LENSES

  1. Fujinon XF 70-300mm f/4-5.6 R LM OIS WR
  2. Fujinon GF 80mm f/1.7 R WR
  3. Fujinon XF 27mm f/2.8 R WR
  4. Fujinon XF 33mm f/1.4 R LM WR
  5. Fujinon XF 16-80mm f/4 R LM OIS WR
  6. Fujinon XF 23mm f/1.4 R LM WR
  7. Fujinon GF 35-70mm f/4.5-5.6 WR
  8. Fujinon XF 18mm f/1.4 R LM WR
  9. Fujinon XF 50mm f/1.0 R WR
  10. Fujinon XF 35mm f/2 R WR

Sure, the XF70-300mm is the king, but the ultra fast GF80mm f/1.7 sold incredibly well, better than any other Fujinon XF lens that is not the XF70-300mm. Another GF lens in the top seven, with fantastic sales, is the Fujinon GF 35-70mmF4.5-5.6.

As far as I can remember, it is the first time I see any GF lens in the top 10 selling list, and this time we have even two of them. The inevitable signs of a huge rise for the GFX system.

And despite the original XF27mm f/2.8 being one of Fujifilm’s most sold lenses of all time (I am not kidding, until 2016 it was the best seller only behind the original XF35mm f/1.4), the XF 27mm f/2.8 R WR entered the top 3 positions. Surely it helped that it came bundled with the X-E4. Many original XF27mmF2.8 lovers, however, also purchased it (like me) separately, just because it had the one feature that we missed on the first version: an aperture ring (and weather sealing too).

Great sales also for the new f/1.4 trinity of lenses launched this year and the best seller of last year, the Fujinon XF50mm f/1.0, resisted in the top 10 ranking also in 2021.

TOP SELLING THIRD PARTY LENSES

  1. Tamron 18-300mm f/3.5-6.3
  2. Pergear 10mm f/8
  3. Viltrox 23mm f/1.4 AF
  4. TTartisan 50mm f/1.2
  5. Laowa 65mm f/2.8 2x Ultra Macro APO
  6. Samyang 12mm f/2.0 AF

Tamron picked such a smart lens to enter the X system, and the FujiRumors community did reward them with great sales. What I didn’t see coming are the good sales for the super small and super affordable Pergear 10mm f/8.

TOP SELLING SOFTWARE

  1. Capture One
  2. Luminar AI
  3. Topaz Labs
  4. DxO PhotoLab 5 (sale push thanks to new X-Trans support)
  5. ON1 Photo RAW version 2022

Last year Luminar did beat Capture One, but the release of Capture One 22 changed the ranking again, putting the software of my choice back on top of the ranking.

From zero to (almost) hero also for DxO PhotoLab, which thanks to fresh X-Trans support entered the ranking of the top selling software.

TOP SELLING INSTAX

  1. Instax Mini EVO
  2. Instax Link Wide Printer

The closest item in terms of sale to the Fujifilm GFX100S was the Fujifilm Instax Mini EVO. And huge success also for the long awaited Fujifilm Instax Link Wide Printer.

And 2022?

I am pretty confident that the Fujifilm X-H2 and the XF150-600 will enter the ranking. Sigma basically announced already that there will be X mount lenses, so I guess we will see them at some point in 2022, and if they make wise picks (with lenses like this for example), then I can see them crushing into the top seller ranking for 2022.

And of course there will be more. But for that, you will have to follow FujiRumors very closely ;).

For now, feel free to make your guessed/wished top selling ranking for 2022. It will be fun to look back next year at it and see how good your guesses were.

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Last Week to Save up to $1,500 on Fujifilm X/GFX Gear (and it’s Running Out of Stock)

This is the last week to save up to $1,500 on Fujifilm X and GFX gear.

The deals are not valid on backorders, so grab your gear as long as it is in stock.

Keep in mind that the GFX50R is discontinued and there are only a few samples left in stock.

Full List of Deals

Deals Ranked from Best to Worst selling on FujiRumors

  1. Fujifilm X-T4: BHphoto / AmazonUS / Adorama / Focuscamera
  2. Fujinon XF 23mmF1.4: BHphoto / AmazonUS / Adorama / Focuscamera
  3. Fujifilm X-T3 body: BHphoto / AmazonUS / Adorama / Focuscamera
  4. Fujinon XF 50mm F1.0: BHphoto / AmazonUS / Adorama / Focuscamera
  5. Fujifilm GFX 50R: BHphoto / Adorama / AmazonUS
  6. Fujifilm X-T30: BHphoto / Adorama / AmazonUS / Focuscamera

Top 3 Fujifilm Gear I’d Love to Buy in 2022

I think I can say that in 2021 I’ve done a decent part in supporting Fujifilm with my hard earned money, as here is the Fujifilm gear I’ve purchased:

For as much as Fujifilm made medium format accessible to the masses, buying into the 100 Megapixel GFX system still requires a significant investment. It’s worth every penny, but it’s not cheap.

So in 2022 I will try to contain my GAS as much as possible and be cautious with my purchases (do I hear you guys laughing?? ;) )

And yet, there is some gear I’d love to buy in 2022. And I mean gear that is either already announced, available or at least on the Fujifilm roadmap for 2022. So this is not about rumored gear.

  1. Fujinon GF 50mm f/3.5
    One of the main declared goals by Fujifilm is to make the GFX system smaller. A huge step in this direction was made with the Fujifilm GFX100S, which is already smaller than some full frame mirrorless cameras out there (see the Panasonic S1R) and about as big as the Canon R5. Sure, the GFX lenses are usually bigger, just as Full Frame lenses are usually bigger than APS-C lenses. Well, the Fujinon GF50mmF3.5 serves exactly the purpose to make the system smaller and mounted on my GFX100S, it could give me a very nice combo that I would probably end up carrying with me more often also for casual family stuff. And hey, I need 2 more GFX lenses to reach the average GFX shooters’ lens attachment rate* ;)
  2. Fujifilm X100V
    I mean, just look at it. It’s of a beauty matched maybe only by some Leica cameras. The only problem here is that I own the Fujifilm X-E3 with XF27mmF2.8 R WR, so the Fujifilm X100V would become a bit redundant in my lineup. And yet, it would not only be about its beauty. It also has the pull-up ISO dial from the X-Pro line that I totally love. Combined with WCL-100 II and TCL-100 II it would give me a compact and versatile leaf shutter mini-system. And just like the X-E4 it has that “invisible” tilt LCD screen that I could make good use of every now and then.
  3. Fujinon XF 70-300mm f/4-5.6
    You might know how much Iove my XF18-135mmF3.5-5.6, especially when mounted on my X-T4 (you can see the combo here on the Dolomites). But in 2022 I’d love to get a bit more into a photographic territory I haven’t explored much yet, wildlife photography. That’s why a bit more reach could come in handy then the one the 18-135 can offer me. There are some options here: from the XF200mmF2 to the XF100-400 to the XF150-600mm that is on the roadmap. And why not, also the Tamron 18-300mm f/3.5-6.3 could be a nice option. But taking into account prize and size, I think the  XF70-300mm f/4-5.6 could be a reasonable choice to start with. And for even more reach I could couple it with the XF 1.4x TC WR Teleconverter.

Bonus

Related Article

The Gear

*From the Interview “Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and More

  • 70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
  • GFX sells 50% better than Fujifilm predicted
  • GFX lens attachment rate: about 3 lenses per 1 GFX camera
  • Fujifilm X system has a lower lens attachment rate than GFX system
  • read more in this article

Black Friday is Over, but the Massive Fujifilm X/GFX Rebates Continue (Save up to $1,500)

Black Friday is over, but not for us Fujifilm X and GFX shooters.

The deals are not many, but they are good, some of them really good.

The top 3 deals in my eyes are these ones:

The deals end on December 26, but note that the deal is not available for back orders. So it’s better to get yours as long as the gear is in stock.

Full List of Deals

These Cyber Monday Deals Deserve a Special Mention and Last Day for Topaz, Capture One and More!

Now Black Friday deals merged into Cyber deals on those special pages at:

Some special mentions:

DEALS ENDS TODAY

ADOBE – Ends December 3

X/GFX Deals – End December 26

Third Party Lenses

Godox & Lighting Deals

These Black Friday Deals are Ending Very Soon!

Many Black Friday deals are going to end very soon. So here is the list of deals and when they end.

Black Friday Pages

CAPTURE ONE – Ends November 29

LUMINAR NEO – Ends November 29

TOPAZ – Ends November 29

DxO – Ends November 29

ON1 – Ends November 29

PEAK DESIGN – Ends November 29

Peak Design biggest sale is ending soon. The deal runs directly at Peak Design store and also at official retailers like BHphoto. If you are from Europe, you can also purchase directly from the Peak Design Store.

VILTROX – Ends November 29

Viltrox is offering 10% discount on all their Fujifilm X Mount lenses. Up to 15% discount on other gear, from monitors to LED lights, adapters and more. Check out the official Viltrox store here.

FIELD MADE – Ends November 29

FieldMade Deal. You can get 10% off your orders by using coupon code FUJIRUMORS10.

ADOBE – Ends December 3

X/GFX Deals – End December 26

Third Party Lenses

SanDisk – Ends November 29

ATOMOS – Ends November 29

INSTAX – Ends November 29

Godox & Lighting Deals

New Black Friday Deals on Viltrox Gear, 7Artisans Lenses and FieldMade Stickers Launched

Viltrox

Viltrox is offering 10% discount on all their Fujifilm X Mount lenses.

Up to 15% discount on other gear, from monitors to LED lights, adapters and more. Check out the official Viltrox store here.

FieldMade Fujifilm Stickers

FieldMade Deal

You can get 10% off your orders by using coupon code FUJIRUMORS10.

Until November 29 at midnight, the first 500 orders over $50 CDN will receive a special Image Makers Limited Edition gift. Orders from Canada and the United States that are over $75 CDN and orders from the rest of the world over $120 CDN will receive the Images Makers Limited Edition gift as well as free shipping.

The Image Makers Limited Edition gift includes a specially designed card, the Image Makers Field Journal and a unique Capture the World embroidered patch.

7Artisans

Here are some deals on other X mount lenses:

Official Fujifilm Black Friday Deals and Morey

Black Friday Pages

X Deals

GFX Deals

Software Deals

Other Lenses

Peak Design

Peak Design has just launched its biggest sale ever. The deal runs directly at Peak Design store and also at official retailers like BHphoto. If you are from Europe, you can also purchase directly from the Peak Design Store.

SanDisk

Atomos

Apple

Instax

Luminar Neo Deals

Godox & Lighting Deals