This time we will have two categories: the most clicked and the most commented articles. In the second category, only those articles will by linked, that were not already in the first list.
Well, why not. The X summit in April is definitely a very hot candidate for the X-S20 announcement.
But just to be clear and precise: our sources only said that the Fujifilm X-S20 will be Fuji’s next X series camera, and they did not give us any further time indication, which is why right now in theory everything is still possible, even an announcement before or after the X summit in April (as well as during the X summit of course).
Also, our sourced said “X series camera”, hence we talk about Fuji’s APS-C lineup.
Last thing: the fact that the X-S20 will be the next X camera to come does not exclude that also other cameras could be announced on the same day.
I know, lots of questions and speculations. I will now work on all of this and once I have solid updates, I will let you know.
The brand new Fujifilm TG-BT1 Tripod Grip is right now in stock at BHphoto, Amazon and Adorama.
The TG-BT1 allows you to record movies, take photographs, or adjust zoom on compatible power zoom lenses (XF 18-120mmF4 + XC 15-45mmF3.5-5.6) while holding this Bluetooth tripod grip.
Fujifilm managers and engineers sat down together to give us insights on the Fujifilm X-T5 development.
Nothing revolutionary is said, but I grab the occasion to make a recommendation to Fujifilm: please give us an English translated version of your X lab episodes, as using the automatic live google translation is a real pain.
It should not break your bank to do that, dear Fujifilm.
The data is based on affiliate sales made via Amazon and BHphoto.
Sadly I don’t use the data of Adorama, as I have not found an easy way to display and rank the products. All I get is a list of numbers like “1236.5478.701164” and then I have to click on each number to see which product it is.
For the sake of my mental health, I can’t do that.
Finally the custom X hot shoe covers are widely available on Amazon, and it seems people love them (I own them too).
As for Nr.2 and Nr.5 on the list, these items definitely profited from the launch of the Fujifilm X-T5 and X-H2/s as for many of you, those cameras were also their first X series using the newer battery.
Interesting:
Most people went for the original battery as opposed to the third party options (just as I recommended in my article). I’ve even made the sum of the best selling third party NP-W235 battery options (Smallrig, Poweextra and Wasabi), but even in that case, the original battery has a distinct and safe advantage.
I make a prediction: the Fujifilm X-T5 will be matched in terms of sales only by the Fujifilm X-T6. The only camera that has a chance to even come close to it, would be an eventual Fujifilm X100V successor (the Fujifilm X200, or X100Vs, or X100VI or however they are going to call it).
In a normal year, the X-H2 and X-H2s would have been celebrated as top sellers with respectable sales number.
But 2022 was not a normal year: it was the year of the Fujifilm X-T5!
The X-T5 came here to do what it has to do: demolish the internal competiton and establish itself one more time as the top tier in the Fujifilm lineup. In fact, it was responsible for 65.5% of total camera sales via FujiRumors.
A pity for the Fujifilm X100V, which is basically out of the ranking just because it hasn’t been available most of the time. If supply would have been normal, I think it would have made it into the top 4 positions.
Well, it has been beaten by the Fujifilm GFX50SII, but only by 1 camera. So it’s basically a head-to-head. That’s astonishing, considering that the GFX50SII was in offer basically for the entire year with several more or less massive rebates, whereas the Fujifilm GFX100S saw it’s first time ever rebate only very recently.
So, despite Fujifilm being much more agressive with the GFX50SII, the GFX100S stands its ground and is actually about to pass the GFX50SII thanks to this sweet deal.
The explaination is simple: the XF16-80mmF4 (as well as the XF18-55mmF2.8-4) enjoyed a substantial sales push because it was offered in bundle with Fujifilm X-T5.
But this alone would not be enough.
Fujifilm also initally shipped out way more X-T5 kits than body only, so if we wanted to wait less for our new camera, we had to grab the X-T5 kit. And this makes Fujifilm more money.
Cynical?
Probably, but Fujifilm is just a business as many others, and other companies are no different. And yet, I wish Fujifilm would have done differently.
Anyway, the good thing is that if you bought it with a bundle, you got the lens for a discounted price. That’s already nice. And you always have the option to sell it “like new” so you should get back most if not all of the money you’ve invested in the lens. Or simply use it and enjoy the lens :).
We have a rocksolid performance for the XF56mm f/1.2 MKII. No need for deals or bundles to push that one.
Excellent sales (and very close to grab the second spot) is the Fujinon XF150-600mm f/5.6-8. Looks like a wise decision by Fujifilm to make it smaller, lighter and more affordable thanks to its f/8 on the long end.
Oh… and I made the mistake to enter a photography store with my wife… here is what happened.
So, the lovely new 30mm Macro enjoyed great sales, too. I handled one in store myself, and if my wasn’t for my wife being in the store with me, I probably would have left the shop with one for myself. But my wife just asked “don’t you already own a Macro lens“? And since I had no brilliant answer to give, I passed. Please guys, advice me on what to say next time ;).
On Nr.7, an all time favorite for many of us, the lovely Fujinon XF27mm f/2.8 R WR.
In the GF world, the new GF 20-35mmF4 is selling strong.
A crazy good deal is also pushing the GF35-70mm to great sales. For 500 bucks you get a compact allrounder zoom lens capable of resolving 100+ megapixel. It would be too good to pass also for me, if I’d not already own the GF32-64mmF4.
And yes, I know there is an unwritten rule that every list should end with the Nr.10, but the sales of the lenses on the 11th position were so close to the XF16-55mmF2.8, that I felt I need to include them.
For Fujifilm, I guess the biggest disappointment are the sales of the video-centric Fujinon XF 18-120mm f/4 PZ. I guess it’s a niche lens within a niche brand, so one can not expect all too stellar sales.
There was a time, when the third party ranking was dominated by manual focus lenses. But those times are gone.
Since Fujifilm took the (long delayed) decision to open their mount, other companies like Sigma, Tamron, Tokina, Viltrox, TTArtisan and Samyang started to offer X mount AF lenses. A decision rewarded by Fujifilm X shooters, who now prefer to grab third party autofocus lenses over the manual versions.
Fujifilm has just launched a new App, but it is not the one we want… unless you are a Nintendo Switch user.
The new App is the INSTAX App “INSTAX mini Link for Nintendo Switch” and it allows you to print directly from your Nitendo Switch.
First a little RANT (no better way to start the year than moaning, right?) ;)
So Fujifilm figured out how to directly print images on Instax via a third party device like the Nintendo Switch, but they still don’t allow us to print our images taken with Fujifilm cameras directly on the Fujifilm Wide Printer (except for the X-S10 as reported here, which can do that since 2021). Now we are in 2023 and still waiting for firmware updates to support that feature on other cameras, too. But I have given up hoping. Fujifilm HQ probably thinks that this is a good way to push X-S10 sales. They sometimes come up with such “brilliant” ideas and are too proud to admit they were wrong.
And what about the App we really want? The new camera remote App?
But to be clear, FujiRumors never gave a timeline for its release. However, the fact that it is circulating in internal documents can make us cautiously optimistic that they are in a rather advanced stage of development.
So let’s hope the wait won’t be all that long anymore. As soon as I hear anything I will let you know here on FujiRumors.
Oh, right, forgot about it. If you want to know more about the Instax Nintendo Switch App, check out the dedicated Fujifilm page here. And a few videos below.
