The Future of Fujifilm in Patents: Full Frame Lenses Coming, X100 with 20mmF2 lens, Foldable Fuji Smartphone and More

The Future of Fujifilm in Patents

Why Fujifilm?

Why?

Why are you doing this?

There is no need for one, totally wasted R&D.

These lenses make no sense!

That’s how some of the comments sounded on my various platforms after I have published the latest patents of the XF56mmF1.7 and re-designed XF18mmF1.4.

And these comments came after I warned you in the article that in 11+ years of blogging I have never seen a patent actually become a real product.

And despite my repeated warnings, some people keep taking those patents as an indication of what’s really coming next from Fujifilm.

But if it was really like this… I mean, if patents would really show us the way that Fujifilm is taking, then where are:

So, even though I feel a bit like Don Quixote fighting the windmills, I will give it another try today.

But I’ll take a different approach this time.

Because, well aware that a good number of people don’t go beyond the headline, I decided to create a headline that shows how absurd it is to put any trust in these patents. And hopefully, this will motivate people to look deeper into this subject.

And how do we look deeper into it?

Well, in this article we look at the 67 patents FujiRumors has shared starting from our first one posted back in 2012 until the latest one here.

Give them a look, and then make up your own mind if you should take patents as solid indications of future products.

All the Patents (Have Fun :))

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Tamron Summer Savings Join the Huge Fujifilm X/GFX Deals

Tamron Savings

Tamron has launched their Summer Savings. You save up to $200 on their Fujifilm X mount lenses. While two of the deals were already running in the weeks before, now also the Tamron 18-300mm has been added to the bunch. Not included in the promotion is the Tamron 11-20mm f/2.8.

Sirui Nightwalker

Sirui has just launched the Sirui Nighwalker T/1.2 cine lenses at Indiegogo for the price of just $309 (for backers of the campaign).

Tokina & Sigma

Fujifilm USA Deals

GFX DEALS

X Series Deals

Fujifilm EUROPE Deals

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It’s Deal Day: Getting Ready for Amazon Prime, Fujifilm X/GFX Deals, Capture One Tools and More Rebates

Get $5 for Free
with Purchase of $50 Amazon Gift Card

Amazon launched the official prime day deal page with some early deals (Click here).

Tow Cool Deals:

Amazon Prime Deal Pages

Heipi

You can now preorder the Heipi 3-in-1 Travel Tripod at Heipivision (Click here). $40 OFF with code “QV654S8DATAZ” for a limited time!

Capture One Style & Tools

You save 80% on the entire Capture one tutorials and styles sold by Alexander Svet (Click here and use code “FUJIRUMORS” to get additional 10% off). You will get:

  • Capture One Hidden Features eBook – 200 PRO hints to improve your Capture One workflow, structured into an easy-to-read book. Acclaimed by Capture One experts.
  • 400+ Film Styles for Capture One – approved by thousands of Capture One photographers worldwide.
  • Color Grading in Capture One Webinar – 2 hours of professional color grading tips and tricks in Capture One.
  • Pro Color Grading Styles – 50 styles for Capture One to apply various color gradings.
  • Ultimate Capture One Toolkit – 200+ unique styles and tools for Capture One.
  • 100 RAWs for image editing practice

Third Party AF lenses

Fujifilm USA Deals

GFX DEALS

X Series Deals

Fujifilm Europe Deals

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It’s Sunday Deal Time with Fujifilm, Heipi, B&H Photo, Amazon and More

Amazon Prime Day Early Deal Page

Amazon launched the official prime day deal page with some early deals (Click here).

BHphoto & Adorama 4th of July Deals

Check out the long list of 4th of July deals on this special BHphoto page.

Also Adorama has launched its 4th of July sales here.

Heipi

You can now preorder the Heipi 3-in-1 Travel Tripod at Heipivision (Click here). $40 OFF with code “QV654S8DATAZ” for a limited time!

Third Party AF lenses

Fujifilm USA Deals

This is what remains of the big Fujifilm X/GFX deals.

GFX DEALS

X Series Deals

Fujifilm Europe Deals

GFX Deals – Exp. August 30

*Note: if you buy at Amazon Italy, make sure to buy only gear shipped and sold by Amazon to qualify for the cashback
*Note: Amazon Italy is qualified retailer, but Amazon UK and Germany are not qualified
*Note: purchase camera and lens together so that they appear on the same bill.

Yongnuo YN 50mm f/1.8X DA DSM PRO Coming Soon

It’s months now that we report about the upcoming Yongnuo autofocus lenses for Fujifilm X mount. In case you missed the previous episodes, here is what will come:

  • Yongnuo 11mm f/1.8
  • Yongnuo 23mm f/1.4
  • Yongnuo 33mm f/1.4
  • Yongnuo 50mm f/1.8
  • Yongnuo 56mm f/1.4

We also have shared lots of images of these lenses:

And now the Japanese website Asobinet reports that the Yongnuo will be released soon and a preliminary “experience meeting” is about to be held in China.

They also shared an image that you can see above.

It will be based on the lens design of the current full frame Yongnuo YN50mm F1.8 DF DSM and the selling price will be of 1799 yuan (converted to $247).

Some of these new Yongnuo lenses are going to have some stiff competition:

Yongnuo 11mm f/1.8 vs…

Yongnuo 23mm f/1.4 vs…

Yongnuo 33mm f/1.4 vs…

Yongnuo 50mm f/1.8 vs…

Yongnuo 56mm f/1.4 vs…

Good luck Yongnuo!

Yongnuo 50mm F1.8X PRO for Fujifilm X Mount Coming in June and New Image on X-H2S

Yongnuo YN50mm f/1.8

FujiRumors has already told you that Yongnuo is teasing the Yongnuo 50mm F1.8X DA DSM PRO X Mount lens coming next.

And not only that! We have also shared lots of images of this (and four other) upcoming Yongnuo X mount lenses.

Now an image appeared on the Chinese social media Weibo (and spotted by the Japanese website Asobinet) showing the lens mounted on the Fujifilm X-H2S (you can see the image above).

Coming in June… with Aperture Ring?

If the google translation didn’t mess it up, I think Yongnuo said on their Weibo account that it will come in June.

And also, they say that it will use the same optical design of the Yongnuo 50mm f/1.8 for Sony E Mount, with the addition of an aperture ring (you can read it here).

Now I don’t know if it’s because it’s midnight here on the beautiful road of wine and my tired eyes are overseeing something, but I don’t really notice an aperture ring (well visible though in many of their other upcoming X mount lenses).

Anyway, if they did add the aperture ring, than that’s definitely a nice touch and I wish other lens manufacturers would have done the same when they adapted their Sony E mount glass to the X system.

The complete list of autofocus lenses Yongnuo is planing to launch is:

  • Yongnuo 11mm f/1.8
  • Yongnuo 23mm f/1.4
  • Yongnuo 33mm f/1.4
  • Yongnuo 50mm f/1.8
  • Yongnuo 56mm f/1.4

Some of these new Yongnuo lenses are going to have some stiff competition:

Yongnuo 11mm f/1.8 vs…

Yongnuo 23mm f/1.4 vs…

Yongnuo 33mm f/1.4 vs…

Yongnuo 50mm f/1.8 vs…

Yongnuo 56mm f/1.4 vs…

Good luck Yongnuo!

via Weibo 独立摄影师联合会 and Weibo Yongnuo

Fantastic Fujifilm Deals and Where to Find Them… and 5DayDeal Video Bundle is Running

5DayDeal

The 5DayDeal Video Bundle 2023 is now live.

You save a total of 96% on plenty of video-centric courses and plugins.

Check out what’s included here.

JUST ANNOUNCED GEAR

NEW RELEASE

Fujifilm USA Deals

GFX DEALS

X Series Deals

Fujifilm Europe Deals

GFX Deals – Exp. August 30

X Deals – Exp. June 30

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WANTED: New Fujifilm X Mount Roadmap Needed (and Why)!

After the Fujifilm X Summit on May 24, I wrote an article about the 3 biggest disappointments of the Summit.

One of them was the lack of a new X mount roadmap, considering that now with the XF8mmF2.8 R WR out, there is no more lens on the roadmap.

Now, at this point I want to make absolutely clear that this was just my very personal opinion. If you think differently, than that’s totally fine and your opinion has just the same reason to exist as mine.

But I also think what I said was a bit misunderstood, especially in regards the new roadmap, and here is why.

The main critique I got was that I should stop asking for new lenses, that what we have is enough and there is no need to rush out with more lenses.

And yes, we sure have lots of lenses, also considering all the third party AF lenses we now have. And many of us have all their needs covered already.

But that was not the point of what I wanted to say.

What I wanted to say is that, despite everything we already have, there are still some lenses that people wish for and in some cases really need for their photography, as shown by our massive future X mount wishlist survey.

And Fujifilm can only win if they publish a new roadmap. Because:

  1. people who are currently still missing certain lenses they need and see them on the roadmap, are more likely to stay with Fujifilm and just wait for the lens to come
  2. photographers, who are interested in the Fujifilm system but are currently not yet using it because it does not offer a certain lens, they might actually start to switch to Fujifilm if they see that the lens they need is on the roadmap. They might to start to look out for good deals, buy into the system, and buy the lens they need later on.

Keeping people in the system and facilitate others to join by publishing roadmaps is a huge advantage that Fujifilm is currently missing out on.

There are only two potential downsides to publishing roadmaps:

  1. if Fujifilm puts MKII lenses on the roadmap, people will stop buying the older version. But that’s a problem Fujifilm has solved by almost never putting MKII lenses on the roadmap
  2. Roadmaps are a “promise” that Fujifilm makes to its customers. But it can happen that Fujifilm breaks the promise and makes changes to the roadmap (see XF80mm macro instead of XF120mm macro or XF50mmF1.0 instead of 33mmF1.0). And when changes are done, some customers might feel disappointed by those changes as Fujifilm “broke” the promise they made

But these two downsides are more than compensated by the advantages solid long term roadmaps bring.

And since I love Fujifilm and I want them to succeed, I want Fujifilm to take the best possible decisions for the system. And in this case, in my opinion, Fujifilm would only profit from giving us a new roadmap.

Fujifilm Facebook Groups

Fujifilm X/GFX Deals Continue and Peak Design Micro Clutch Getting Close to 900K Dollar Raised

JUST ANNOUNCED GEAR

NEW RELEASE

Peak Design

Peak Design launched their new Micro Clutch on Kickstarter, and in just a few days it raised about 900,000 dollar!

It’s a functional hand strap specially designed for mirrorless cameras for better grip, more comfort and total access to controls. You can check out all the details at their dedicated Kickstarter page here.

As usual, it comes with Kickstarter launch discount.

Spinn

After their massive success with their black version, which cashed in about $200,000, German company Spinn has now launched the 2023 edition of their fully self-adhesive camera wrap.

The SPINN CW.01 protective wrapper – Edition 2023:

  • comes in three new optimized dimensions
  • a new colour that hides dust
  • and another all-new XL size to safely cover professional, large-format camera accessories.

It went online today and already raised 15K.

You can check out all details and get your wrap at a discount at the dedicated Kickstarter page here.

Fujifilm USA Deals

GFX DEALS

X Series Deals

Fujifilm Europe Deals

GFX Deals – Exp. August 30

X Deals – Exp. June 30

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Fujifilm X/GFX Deals Continue and Peak Design Micro Clutch Raises 600K+ Dollar in Just a Few Days!

NEW RELEASE

Peak Design

Peak Design launched their new Micro Clutch on Kickstarter, and in just a few days it raised over 600,000 dollar!

It’s a functional hand strap specially designed for mirrorless cameras for better grip, more comfort and total access to controls. You can check out all the details at their dedicated Kickstarter page here.

As usual, it comes with Kickstarter launch discount.

Spinn

After their massive success with their black version, which cashed in about $200,000, German company Spinn has now launched the 2023 edition of their fully self-adhesive camera wrap.

The SPINN CW.01 protective wrapper – Edition 2023:

  • comes in three new optimized dimensions
  • a new colour that hides dust
  • and another all-new XL size to safely cover professional, large-format camera accessories.

It went online today and already raised 15K.

You can check out all details and get your wrap at a discount at the dedicated Kickstarter page here.

Fujifilm Deals

GFX DEALS

X Series Deals

Third Party AF Lenses

Sigma

Tamron

Tokina

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