Is This Really All We Will Get? – FUJIFILM CAMERA ROADMAP 2023

Let’s have a weekend chat… and try to give an answer to a question I often get.

The story is this:

Back in March Fujifilm Spain displayed this camera roadmap, where they show two more cameras coming in 2023.

So the question I get often these days is: is this really all we will get in 2023? Two cameras and no more?

I can understand your skepticism, especially considering that even during the Covid pandemic Fujifilm has launched an average of 3 to 4 cameras a year, as we calculated in this article.

And if Fujifilm really was to launch two cameras only, then FujiRumors readers already know which ones these will be:

So what’s my take on this?

First off: it is not clear if the roadmap displayed by Fujifilm Spain refers to X series cameras only (hence APS-C cameras) or if it includes also GFX cameras.

If it was for X series only, then it we would get 2 X series cameras (one of them being the X-S20) and at least one GFX camera (as we rumored here).

The Spanish website Fujistas, who shared the roadmap and was present at the event, actually reported on them as being “two X series cameras“. So that would mean two APS-C cameras. So there is one I never rumored before that would still come in 2023.

But even if Fujifilm Spain’s roadmap would include the GFX cameras, than I’d not be 100% sure that all we get are really only 2 cameras.

Why?

Because internal roadmaps get regular updates and are often changed depending on the need of the moment. Fujifilm might postpone a camera launch, but can also anticipate its announcement. This depends on lots of things such as their own state in terms of development of new models, but Fuji can also look at what competitors are doing and in case step on the gas and work on releasing new gear faster.

I mean, cameras can even get totally canceled from a roadmap and then find their way back into it, as it was the case with the Fujifilm X-E4 for example.

Same happens with lens roadmaps, which are public. Fujifilm can announce and even show mockups of roadmap lens (remember the XF33mmF1.0?) and then cancel or change it. Other lenses get delayed, other never appeared on any roadmap, but suddenly hit the market (lots of the MKII lenses for example).

That’s why I personally would take any camera or lens roadmap with a grain of salt.

If it really was the most up to date roadmap and it would include also GFX cameras, then FujiRumors basically already told you which cameras will come in 2023.

But if’s only for X series or not the most up to date roadmap, then this means I have still some work to do to find out which other cameras could come in 2023.

In any case, stay tuned on FujiRumors. As soon as I can tell you something reliable, I will post updates here on the blog and on my YouTube channel.

Fujifilm Facebook Groups

Fujifilm X Summit on May 24 at 9AM (GMT) – 5AM New York Time

A little update:

We already told you that Fujifilm officially confirmed our previous rumors and announced the Fujifilm X Summit for May 24 in Bangkok.

If you wonder at what time it will take place, then here it is: it will be at 9AM GMT which should be 5AM New York Time and 11AM Berlin Time.

FujiRumors has so far rumored two cameras and one lens.

Maybe some of this (or something else) will drop on May 24. In any case we can be sure there will be surprises (as it is with every X summit). So definitely stay tuned on FujiRumors for the live blog.

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Fujifilm Announcements: X Summit BKK on May 24, New Firmware for 12 XF/GF Lenses and FujiKina on May 27

Fujifilm has released a video where they finally announce what FujiRumors is telling you since a weeks: there is no Fujifilm X Summit in April, but it will take place on May 24 (as we told you) in Bangkok. Fujikina will take place on May 27 also in Bangkok.

This is what they say in the video.

  • they talk about the new firmware updates for X-H2 and X-H2s (Frame.io integration)
  • they announce new firmware for XF/GF lenses that reduces focusing noise with certain linear motor AF lenses, smoother aperture operation and improved focus tracking performance during zooming
  • GFX Grant Challenge program updates
  • Fujifilm X Summit in Bangkok announced for May 24
  • Fujikina Bangkok on May 27

FujiRumors has so far rumored two cameras and one lens.

Maybe some of this (or something else) will drop on May 24.

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Fujifilm Releases Significant Firmware Updates for Many XF/GF Lenses (plus X-A3, X-A10, XA20)

Fujifilm has released firmware updates for plenty of lenses that will make the autofocus more silent, the aperture operate smoother and also give better tracking performance while zooming.

That’s a very nice upgrade especially for video shooters.

Not all lenses will get all these three updates. You can find the full detailed list below.

Firmware Details & Download Links

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Chris & Jordan: The Battle of Camera Brands – Fujifilm vs Canon, Sony, Nikon and Panasonic

Stalman+ hosted Chris and Jordan on his YouTube channel. They talk about DRP shutting down, the Sony ZV-E1 and starting from minute 38:24 they also talk about all camera brands in a section called “Battle of the Camera Brands”.

Regarding Fujifilm, this is what Chris, Jordan and Stalman+ have to say (starts 57:05):

  • they talk about the peculiar vintage look that Fujifilm cameras have that can “outlast technology”
  • love of using, holding and being seen with beautiful cameras, that’s still a factor today. Other companies under-appreciated that factor
  • Chris says that a few years ago the talk in the industry was that you have to go Full Frame or you are going to die
  • Fujifilm very bravely said “let’s stick with APS-C and let’s go one better and make some awesome medium format cameras”
  • Chris said they could make a whole podcast on how successful that whole line has been for Fujifilm
  • they delivered lots of amazing APS-C lenses
  • Chris thinks this was a smart decision, especially now that we look at the new sensors on the X-T5
  • Fujifilm is doing a great job giving people what they want and not having to go full frame to do it
  • you get a solid camera that can do many different things, that looks great and that focuses “yeah…”
  • Staleman+ says Fujifilm is the only camera that he would shoot JPEG straight of of camera or do a non-LOG profile and actually use it
  • the X-H2S is a powerhouse for video
  • Jordan agrees and says that the X-H2S image is one of his favourite out of any format of camera, even comparing it to full frame especially in terms of dynamic range it keeps up really nicely
  • they also listen to us in terms of features. They were the first to let videographers do 48th or 96th of a second shutter speed. Shutter angle and waveforms still missing. Hopefully those will come in future
  • Jordan’s biggest issue with Fuji’s recent launches is that a lot of those cameras haven’t felt completely finished (occasional crashes even with production models, punch-in focus not as sharp as it was previously)
  • Jordan wants Fujifilm to go back to where they were, as the company known for giving you initially flaky products but then they would firmware update the hell out of them
  • Fujifilm has the base hardware to make some of the best cameras out there, but Jordan just does not 100% trusts them at this point
  • Staleman+ says he did not experience such huge issues and crashes, but certainly there are some things that could be improved
  • he adds that he appreciates the operability and physicality of the cameras, the dials etc. It’s so clear what you are getting into as you start operating it and he loves that about Fujifilm
  • Chris said that he appreciates that Fujifilm launched the X-S series of cameras that actually departs from the manual controls
  • if you don’t love the manual dial control and you want an alternative, they are offering it
  • Chris prefers the X-S handling
  • Staleman+ just likes the way they are running the company and also leading the way in some ways when it comes to video, for example with Frame.io integration
  • Kudos to Fujifilm for leading from behind, so being in the position of being a smaller company that are still showing real strength and leadership

So lots of great things are said about Fujifilm, and only two significant points of criticism: improve autofocus even more and keep delivering Kaizen firmware updates.

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Fujifilm Camera Remote Ver.4.7.2 Released

Fujifilm has released ver. 4.7.2 of their Fujifilm camera remote App – iOS only!

I am not sure this new update will help the App to get better ratings on the App store.

What we need at this point is a totally new App.

But sadly after almost one years of rumors and leaks, including internal Fujifilm slides that unveil the name of a new App Fujifilm is working on, we still have to deal with the old camera remote App.

It’s kind of impressive that a huge company like Fujifilm needs years to develop a simple App that at least does not break your camera when you use it.

Fujifilm Facebook Groups

LEAKED: First Images of Viltrox 27mm f/1.2 PRO XF (vs Viltrox 75mm f/1.2)

When Viltrox announced they’d launch the Viltrox 27mm f/1.2 Pro AF X mount lens in Q2 of 2023, you guys asked me especially one question: how big will this lens be?

So I did what I have to do: try to answer your questions.

And today we can give you a very accurate answer: we can share the very first images of the Viltrox 27mm f/1.2 XF Pro autofocus lens.

And not only that, we can also share them side by side with the new Viltrox 75mm f/1.2 PRO XF lens.

Look, I am huge fan of the 27mm APS-C focal length and I own this 27mm XF lens as well as this 27mm X mount lens already.

But as much as I love the pancake size and the terrific portability of those lenses, I would love to have a very fast 27mm alternative to those lenses. And the Viltrox 27mm f/1.2 seems to be just that.

Sure, it is not the smallest lens out there, but it is still smaller than the other PRO badged lens offers for the X mount, the Viltrox 75mm f/1.2 XF PRO. And quite frankly, if it matches the price and performance of the 75mm f/1.2, then this lens is very high on my wishlist.

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4 Days Left to Save on the Two Million Dollar Tripod

Tripod Success

The new Benro Theta Travel Tripod has breached the two million dollars mark on Kickstarter. It’s crazy!

And these are the last four days of the campaign and hence to get it with an early bird discount.

Check out what makes this travel tripod so special and if you want get it with huge launch discount at Kickstarter here.

Tamron

Tokina

Mini USA Fujifilm Deals

Mega EUROPE Fujifilm Deals

Deals that Expire June 30
*Note: if you buy at Amazon Italy, make sure to buy only gear shipped and sold by Amazon to qualify for the cashback
*Note: Amazon Italy is qualified retailer, but Amazon UK and Germany are not qualified
*Note: purchase camera and lens together so that they appear on the same bill.

Deals that Expire April 16

EU GFX DEALS

miXed Deals and Fujifilm Officially Recommended Accessories

** CLICK HERE to Read the Rest of the Article **

Viltrox AF 27mm f/1.2 XF with PRO Badge Coming Soon

We recently reported that Viltrox has officially teased the Viltrox 27mm f/1.2 for Fujifilm X coming soon.

Now, according to information leaked overseas, the Viltrox 27mm f/1.2 will get the “PRO” badge, so we can expect it to be optically on the higher end as the Viltrox 75mm f/1.2 Pro for Fujifilm X mount.

This does not come really surprising, given the same fast aperture, but never give anything for granted ;).

via Camerabeta

Fujifilm X Mount Third Party Autofocus Lenses Group

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MARK THIS DATE: Fujifilm X Summit on May 24

Still today, the official position of Fujifilm is that there will be an X summit in April.

But if you follow FujiRumors, you’ll know that the X Summit in April has been canceled and that there will be an X summit in May.

I have no idea why Fujifilm is not correcting the date, but you have to trust me on this.

Today we can also tell you the exact date of the announcement: the next Fujifilm X Summit will take place on May 24.

This comes from trusted sources, so I have no doubts that the date is accurate. Unless Fujifilm decides to cancel it again.

Fujifilm Facebook Groups