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DOWNLOAD NOW: New Lens Catalogue (shows all Upcoming Lenses) and New AF Handbook ! + X-T10 with 35mmF2!

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Fujifilm updated its XF-lens catalogue. You don’t really will get new specs about the upcoming lenses (still no aperture range marking on the XF 100-400), but you can get an idea of the size of the upcoming lenses. Go to the XF-special site and download the catalogue here.

There is also a new special site about the new AF system. You can also download a Handbook.

Thanks for the links, Markus (mworsdorferinstagram)

ENJOY READING IT: X-T10 First Look / XF 90mmF2 WR First Look

Spotted by Thomas and shared at the FR-facebook page here: the Fujifilm X-T10 with XF 35mmF2 WR lens (via lesnumeriques). Accoding to the roadmap, the XF 35mm will be released late 2015… and would be the perfect kit lens for the Fuji X-PRO2 ;) .

Do you like the look of the X-T10, now that more and more real life samples surface on the web? The discussion is hot at the fuji-x-forum… you can read here what fellow X-shooters think about it.

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X-T10 (body + kit options): USA: AmazonUS / BHphoto / Adorama EU: AmazonDE / AmazonUK / AmazonFR / WexUK / Cameraworld / PCHstore / AUS: Camerapro

XF 90mmF2 WR: USA: AmazonUS / BHphoto / Adorama EU: AmazonDE / AmazonUK / AmazonFR / WexUK / Cameraworld / PCHstore / AUS: Camerapro

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See Fuji’s Future through the FujiRumors Crystal Ball: Huge 2015 Rumor Overview, Facts Check and Reliability Rating!

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Many of you asked me to introduce a FR1 to FR5 rating system like on all the other rumor sites, but I honestly don’t like rumor ratings. Here is why:

As you might know, in 2014 I’ve shared 74 correct rumors (82% hit rate). Many of them came from new or anonymous sources. So, just because a rumor comes from a new/anonymous source, it doesn’t mean it is wrong or has a low credibility.

Sure, I receive also plenty of fake rumors shared by people, who apparently do not like FujiRumors for some reason, but I was able to debunk almost all of them… so all those fake rumors luckily never went online (it would be a long, fun list to publish one day)!

Also, consider that many rumors have been shared several months (and even over a year) before the real product hit the market. For example, FR-sources shared already in July 2014, that the X-PRO2 will feature a 24MP sensor (and I’m confident that this rumor is correct).

Such Super Early Leaks can often be a problem for FR, because products that were really in Fuji’s plans at the moment when the rumor was shared, were dropped by Fuji later on (see X70, dual card slot for X-T1 and more). So it happens that correct rumors turn out to be wrong at the end… sh*t happens ;) .

That being said, I understand your need of a rating within this rumor jungle. Therefore, once or twice a year, I sum up all the rumors and try to order them according to their reliability. The list includes also rumors shared in 2014 which are still not verified.

This is also the occasion for me to say a BIG THANK YOU to all sources, who shared right rumors in the past years. I think 82% is an good hit rate for a rumor site, and it would not be possible without your amazing help…. we are all looking forward to hear more from you :) .

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– Fujifilm X-PRO2 coming “late 2015“ (shared 13 January 2015)
– Fuji X-PRO2 will be 4K capable
– X-PRO2 will have new processor EXR III (shared on March 10)
– Fujifilm X-PRO2 will have 1/8000 mechanical shutter speed
– A New X-camera will be Announced in May
– X-PRO2 with APS-C sensor
– No more X-PRO1S, all R&D placed into the X-PRO2
– Fujifilm Flash will come in spring 2015, guide no. 50 and wireless control
– New Fuji flash with remote communication, HSS etc. available within late 2014 early 2015
– Fujifilm X-T10 to be announced Mid-May
– X-T10 announcement May 18
– The mysterious new entry-level? A cheaper version of the Fujfilm X-T1 coming this year (shared 12 January 2015)
– Downspec’d Fujifilm X-T1 to be called… Fujifilm X-T10
– Fujiiflm X-T10 – No weather sealing & smaller EVF
– Fujifilm X-T10 coming late spring/early summer
– Fujifilm X-T10: Some Design Changes over X-T1, SLR shape, Black and Silver version for the same price!
– Fujifilm X-T10 to be announced in May
– Fujifilm X-T10: Body Price between 700 and 800. Kit with 16-50 or 18-55! No dedicated PASM dial.
– ** FIRST FUJI X-T10 IMAGE LEAKED ** SEE NOW the Worldwide FIRST IMAGE of the Fujifilm X-T10!
– Two small dials under the X-T10 Drive and Shutter dial: One to enable flash, and one to switch to Full Auto Mode (with scene recognition)


– X-PRO2 Sync Speed faster than 1/180th
– X-PRO2 with 24MP
– New Firmware with Improved AutoFocus for X-T1 coming in May (probably 11th of May)
– Fujifilm X-T1 Better AutoFocus coming in May with Firmware Ver. 4.0
– Fuji Flash made with METZ, ABC grouping, off shoe TTL
– X-T10 no ISO dial, EVF size about the same of X-E2, build in flash, kit lens will be an XC lens
– Fujifilm X-T10 will feature a Function Dial (CH, CL, BKT…) instead of ISO-Dial!
– Fuji X-T1 Firmware ver. 4.0 to be announced in May but released in June!


– XF 90mm will come in July
– Fujifilm plans a Super Fast F/1.0 lens!
– X-PRO2 version with bigger sensor ( ≈ 1.3x crop), compatible with existing lenses
– Fuji working on bigger sensor camera. Some XF lenses already able to cover bigger sensor
– X-PRO2: available around “this time next year” with more than 16MP (the rumor was shared in late August 2014 by an anonymous source with nick name)
– X-PRO2 priced about 20% to 30% more expensive than the X-T1
– X-PRO2 will feature a dual SD card slot.
– X-PRO2 with tilt screen
– Sigma is looking at the X-system, but they still have to decide which lenses produce and when to launch them (shared 1 DEZ 2014).


NOTE about the 2015 rumor Fact Check. I have made 2 lists. A “fair list” and an “unfair list“. The fair lists consist in all the rumors shared by different sources at different times, each of them could have been right or wrong. On the other hand, in the unfair list I put everything into the same pot. It’s not fair towards the work of my sources, but I share it out of a pre-emptive self-defense from those who want to put every into the same pot.


80% correct rumors

1. XF 16-55mm f/2.8 WR to be announced on January 6th
2. XF 16-55 will cost about £900/1000 (price £949)
3. X-A2 with 180° tilt screen for selfies
4. Fujifilm X-A2 to be announced January 15th
5. Fujifilm XQ2 coming January 15th
6. Lensbaby lenses for X-Mount coming this Spring – rumor confirmed by lensbaby at the their forum
7. NEW ROADMAP to be released NEXT WEEK :: will include XF 120mmF2.8 1:1 Macro, 35mmF2, 1.4x teleconverter and 100-400
8. eXtended X-deals :: Save up to $200 on X-cameras and XF-lenses until March 28!
9. SUPER-DEAL on the XF 18-135 starting on April 12 (save $300)
10. XF 16mm to be announced this week: It will weigh 375g, have a filter size of 67mm, a Focus range from 0.15m to ∞ , 13 elements 11 groups, 9 (rounded diaphragm opening) 1/3EV (22 steps).
11. eXtended version: Fuji X-deals will run until May 30 … Save up to $400!

20% wrong rumors

1. Fujifilm should present a flash system for X series at the CES
2. Lightroom with X-T1 tethered support coming in February (shared 8 January 2014) – NOTE: a plug-in for Adobe tethered shooting was announced in February, but since I said a dedicated Adobe solution will be “released” in February, I consider this a wrong rumor.
3. Next Version of Lightroom will support X-T1 tethered shooting (shared 7 January 2014) – NOTE: a plug-in of Fujifilm was offcially announced on February 26th.


80% correct rumors

1. XF 16-55mm f/2.8 WR to be announced on January 6th + cost about £900/1000 (price £949)
2. X-A2 with 180° tilt screen for selfies and to be announced January 15th
3. Fujifilm XQ2 coming January 15th
4. Lensbaby lenses for X-Mount coming this Spring – rumor confirmed by lensbaby at the their forum
5. NEW ROADMAP to be released NEXT WEEK :: will include XF 120mmF2.8 1:1 Macro, 35mmF2, 1.4x teleconverter and 100-400
6. eXtended X-deals :: Save up to $200 on X-cameras and XF-lenses until March 28!
7. SUPER-DEAL on the XF 18-135 starting on April 12 (save $300)
8. XF 16mm to be announced this week: It will weigh 375g, have a filter size of 67mm, a Focus range from 0.15m to ∞ , 13 elements 11 groups, 9 (rounded diaphragm opening) 1/3EV (22 steps).
9. eXtended version: Fuji X-deals will run until May 30 … Save up to $400!

20% wrong rumors

1. Fujifilm should present a flash system for X series at the CES
2. Lightroom with X-T1 tethered support coming in February (shared 8 January 2014) – NOTE: a plug-in for Adobe tethered shooting was announced in February, but since I said it will be “released” in February, I consider this a wrong rumor & Next Version of Lightroom will support X-T1 tethered shooting (shared 7 January 2014) – NOTE: a plug-in of Fujifilm was offcially announced on February 26th.

Push the READ MORE button for the updated 2014 rumor check

** CLICK HERE to Read the Rest of the Article **

The World of Film Simulation: ProNeg, Astia and Provia

The 4th, 5th and 6th episode of Fuji’s film simulation is now online at Fujifilm X World.

In Episode 4 they talk about the PRONEG Film Simualtion.

“PRO Neg. The tonality is very soft, and the skin tone appears very soft. The rich tonality reflects the lighting setting perfectly. If you just press the shutter button without thinking of the final output, then it will just produce a boring flat image. The film simulation is most effective when you have clear vision of the final output. The film simulation is great for studio portraiture where you have time to think about composition, lighting, pose, and expression. […] “PRO Neg. Hi” has a harder tonality when compared with “PRO Neg STD”,”

Epsiode 5 is all about ASTIA:

ASTIA is designed to be used under little or no lighting and subject in action. The film simulation is carefully designed to express the soft skin tones and not to wash out at the high end while making the shadow end a little hard. Tonality is designed so that it is sharp enough even without the use of lighting.”

In Episode 6 they cover the film simulation PROVIA:

No matter what the subject, lighting, or the shooting environment may be, you will find the photos non-collapsed when it is taken in PROVIA. You will also probably find yourself not needing to change the settings when you shoot in PROVIA.”

We talked about Classic Chrome here and Velvia here.

Get Your FUJI X-SHIRT here in USA and here in Europe & CO.
Learn more about the 100% Fair Trade Chartiy X-shirts here

The Biggest Fuji X Lover Ever says: “The X-system has been a Boon For my Travel Photography!”

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The X-series is more than “just” high quality lenses, great cameras & top-notch IQ. It’s, for many, a refreshing and liberating way to shoot… a way to (re)discover photography. Passion, Fun, Inspiration, Lightness and Freedom are an essential part of the X-shooter eXperience.

So it’s no surprise that we can find a growing number of huge Fuji X Fans out there, who want to show their love for the X-system to the world. It was passion that brought me to launch this blog back in times when there were just a handful of X-shooters out there. FujiRumors was my personal way to share my eXcitement for the new X-shooter eXperience, but…

… but there are some, who have way more original ways to express their passion! One of them is Brandon:

“I’ve been a fujifilm lover since my first fuji 4700  back in 2000. I have always had some fairly zany hair and not long after getting the camera, I took the opportunity to show off my love with my hairstyle. After the 4700, I moved on to a minolta dimage, then joined the canon family.  I added an X-E1 to my collection for travel, and once I got my hands on an X-E2, I sold all of my Canon gear (including my 5DMKIII) and have been exclusively fuji ever since.  Thanks for the great site and sharing so much information about our beloved platform.  The X-system cameras and lenses have been a boon for my travel photography and I can’t wait to get my hands on an X-Pro2! Have a great day! Clix // Brandon

Now, you don’t have to cut your hair like this too, to show your passion for the X-system. Maybe a nice T-shirt would be just enough, as Tatjana shared here and Wim here… and as you know, all the profits go to Charity in Cambodia. Learn more about the X-shirts here. Buy it here in USA and here in Europe & CO.

enjoy your Sunday and take some nice shots with your X today… and feel free to share your favorite X-shots at the X-shooter facebook zone,

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miXed zone: XF 16mmF1.4 Impressions / Enable Classic Chrome for X100S / Video X Tutorials / Iridient vs LR and MORE!

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Thanks a lot to X-shooter Evelyn for you birthday wishes… and for getting a Chartiy X-shirt :)
FUJI X-SHIRTS available here in USA and here in Europe & CO.

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At the moment, one of the most liked images at the X-shooter facebook zone
shot taken by Michael Steverson
check out more here

Keep up voting and sharing your absolute favorite X-shot… and here is how to do it:

1) SHARE & DESCRIBE: go to the Fujirumors facebook timeline and submit your favorite X-shot (and a short description) in the timeline by selecting “Photo/Video” .
2) VOTE & COMMENT: All the images will be displayed at the Fujirumors facebook photostream. You can vote & comment the images there.

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XF 16mm F1.4

PRE-ORDER (and Support FR): USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / PCHstore

And a MUST READ in these days is Rico’s FIRST LOOK at the XF 16mmF1.4 (German Version) / Picture samples and first thoughts at prophotonut / More samples by Ben Cherry’s at fujifilm-blog /


Live tutorial: Portrait photography with Bert Stephani

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Live tutorial: Street photography with Matt Harton youtube

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USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / PCHstore / AUSTRALIA: CameraPro

Fujifilm X100S Classic Chrome Enabler at ishootyou

Time to Play: or:Hacking your x100s files to enable Classic Chrome at mickservodio / Dalia, Portraits with Fuji X100t and TCL-X100 teleconverter at alessandromichelazzi / The Fujifilm X100t Review at henrysmithscottage / How I Use Black Tape on My Fujifilm X100 for Street Photography at petapixel / My Fuji X100T and the NYC Easter Parade at icemanbaldy / Dalia, Portraits with Fuji X100T and TCL-X100 teleconverter at alessandromichelazzi / Fuji X100T: Ch-ch-changes (from the X100) at themachineplanet / X100T Fuji’s finest pix to date at nafisa / The Gear that I Use: The Fujifilm X100T at henrysmithscottage / Fuji X100T long(ish) term user report at tobinators / X100T Video Review at Ralfs Foto-Bude / Fuji X100T & iPhone Field Workflow at Geeks Life youtube / Fuji X100S First Impressions at russell-pritchard / The Oval with Fuji X100S at russellpritchard /

Fujifilm X-T1 + Graphite X-T1
[shopcountry 21553]

Exit Nikon, Hello Fuji at the French site photorectoverso (translation) / Head To Head – Fuji X-T1 And SONY A7 II at soundimageplus / 3rd video episode using the Fuji X-t1 for video and photo’s at Fujilicious Litrato Images / Embracing the Abstract. Creating images in the mind… at fujixsystem / FujiFilm X-T1 & X100s – Weddings, Portraits & Engagements with two mirrorless marvels at caveiraphotography / Chicago and the Fuji X-T1 at colinfindlay / New York Street Photography with the Leica M 240 & Fuji X-T1 at yorkplacestudios / A Foggy Easter Morning with the Sony A7 II & 16-35mm and Fujifilm X-T1 & Touit 12mm at mirrorlessons / Tomas converted from Nikon to Fuji (X-T1 + lenses). Check out his beautiful Morocco Gallery on his Flickr here / Fujifilm XT-1 Notebook at leighmiller and X-E2 Notebook here / Early morning with the Fuji X-T1 at paulmellingphotography / Living Museums: A journey back in time to the grimy, gritty life in the Black Country between the wars at macfilos / Fuji X-T1 Advanced function at imagemakers / X-T1 + 56mm: Colours of Silverstone at macleancomms / 12 Months With The Fujifilm X-T1 at macleancomms / Switzerland with the X-T1 with the 14, 23, 56 and 50-140 mm at jonasjacobsson / X-T1 Issue; Has Anyone Experienced This? at thewanderinglensman /

other X-series cameras

Should you still buy a Fuji X-Pro1? at daveyoungfotografia / Fujifilm X-A2 Review at ephotozine / Around the World with Fuji-X series (X-Pro & X-E1) at steveschwarz / Fujifilm X-A2 Digital Camera Review at cameras.reviewed / Fujifilm X-A2 at pcmag / Converting an X-E1 to Infra-Red at shuttercount / A Review of The Fujifilm X-M1 Camera at kisty / Fuji X-A2 review at techradar / Hà Nội Color, Exposure, Leica M9 & X Pro1 at thetravelphotographer /


X-mount lenses

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Fuji XF 56mm F1.2 First Impressions at vopoku

16-55 Review at the Spanish site quesabesde (translation) / First thoughts on the Fujinon XF16-55mm F2.8 at Fujifilm Australia / XF16-55mm F2.8 R LM WR shooting report at yodobashi (translation) / Comparison Fuji XF35mm vs Canon EF50mm in Spanish at Kamandula (translation) / Fujinon 10-24mm Review at jorgefm / Fujifilm Fujinon XC 16-50mm F3.5-5.6 OIS II at pcmag / A Modern Classic – Fuji XF 23mm f/1.4 R Lens at mirrorlessminutes /

other lenses / Adapter / Extension Tubes

Canon FD to Fuji X mount adapter at dc.home (translation) / The Tale of Two Touits – Part I – Zeiss Touit 12mm Review at mirrorlessons /

Switch to the X

Shooting PRO with Mirrorless Cameras (from Canon to Nikon) on youtube


Iridient Developer vs Lightroom – A Detailed Comparison at alikgriffin / My final thoughts on Capture One Pro 8 and Fuji X-Trans Files at 13thfloorphotography

a bit of everything

Extensive Fuji X Motorsport Shooting Guide at chrisharrisonphotography / NEW BOOK: Outdoor Action and Adventure Photography (ots of stuff in there shot with my Fuji X ) here at AmazonUS / My Love Affair with Fuji – An Instax Believer at 13thfloorphotography / A discussion around one of the reasons I shoot Fuji X-Series cameras at Rediscover Film youtube channel &Fuji X-T1 firmware 3.10 always at Rediscover Film youtube channel / Interview with Marco Larousse, Street and Fine Art Photographer at photographio / 3 Dudes, 3 Bikes and 3 Fujis at danbaileyphoto / Xpert Advice: Overpowering the Sun Using a Leaf Shutter thephoblographer /


Mike: “Not a rumor, but a question to share. As I continue to use the X system as my only tools, I find that the main downfall to the X-T1 for fast motorsport work is the lag in the viewfinder when shooting CH, when you pause, you loose your target. What do your readers think of adapting some sort of Sport Finder to the shoe? This could eliminate the problem of loosing and regaining your target. This problem does not exist with the 100 series or the slower XPro1, as there was the ability to view a pass-thru in the viewfinder with those. What do you think? Worth passing on to your Fuji contacts?”

LeFred: “Hi Patrick! You made a poll about a monochrome sensor. There is another feature that would make an X-Pro2 or any other high-end camera stand out : Eye Controlled Focusing. From Wikipedia : “Through the tracking of eyeball movements, EOS cameras equipped with eye-controlled focusing (ECF) (some identifiable by the suffix E) were able to select the desired autofocus point in the scene, based on where the user was looking in the viewfinder frame. ECF was especially useful in sports photography where the subject may shift its position in the frame rapidly. EOS cameras equipped with ECF were the EOS A2E (U.S. model names are shown; see the table below for equivalents in other countries), EOS Elan IIE, EOS IXe, EOS-3, EOS Elan 7E, and EOS Elan 7NE. Canon did not continue its use of eye-controlled focusing in its digital SLRs. The EOS Elan 7NE was the last EOS camera to have this function.”

Lamartiny: “Hi Patrick, I have just read your Open Letter to Fujifilm about Kaizen e Firmware update. I sugest you to add another approach in your list, is a path that Canon made allowing the “parallel” firmware modification wiht MagicLantern ( Read a bit about it and you’ll figure out that it’s a good way where Fuji can avoid spend a lot of money to keep updated old cameras but still possible the community do this. Beside this the community can implement feature never imagined by Fuji. Things like this happened to Apple and Jailbrake, feature ware implemented by Apple after Jailbrake had already implemented. So, I hope you like and embrace this idea.”

Will there ever be a Fujifilm X-E3? Source says Fuji is debating whether to make it or not!

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I know, here on FujiRumors you are used to get answers about upcoming Fuji gear, and not questions.

But today (with the expressed permission of a source) I decided to share the Fujifilm X-E3 “rumor-riddle” in reply to all those asking me information about it via email and in the comments.

The question is the following: “Will there ever be a Fujifilm X-E3“?

You might remember how back in January I’ve shared some “Wild Rumors” (Nr.1 and Nr.2) of a dc.home forum member called joofei. It was a very long list of rumors, some plausible, others pretty weird. I’ve contacted my sources and we talked about it.

For now I can confirm just one thing that joofei said over at dchome: there really was (and probably still is) a debate inside Fujifilm, about whether they should make or not the Fujifilm X-E3.

Will the Fujifilm X-E3 ever become real? As soon as any of my sources has 100% certainty about Fuji’s final decision, I’ll post an update for you here on FujiRumors… so stay tuned and follow FR on Facebook, Google+, RSS-feed and Twitter.

Now I’d like to hear what you guys think about it. Should Fuji make an X-E3 or not? Vote the poll and feel free to drop your considerations in the comments.

FUJI X-SHIRTS available here in USA and here in Europe & CO.
Learn more about the 100% Fair Trade Charity X-shirts here.

Which is the Most Underestimated Fujifilm Camera? (max. 2 selections)

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miXed Zone: AF-performance with FW 3.10, about Kaizen, Fuji Interview, X-Trans + C1… and Max Angeloni’s “holy” Fuji work!

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If you are in Rome in these holy Easter days, don’t miss to check out Max Angeloni’s exhibition about the Way of the Cross in one of the arguably most important baroque churches worldwide, the Basilica di Sant’Andrea della Valle (the exhibition ends on the 8th of April.)

X-Photographer Max Angeloni used exclusively Fuji X gear for this important assignment: the Fujifilm X-T1 and three lenses (23mm, 35mm and 56mm… and two 180 Watt lights).

If you can’t go to Rome, take a look at his work at riflessifotografici (translation).

NEW FIRMWARE 3.10 for X-T1

AF performance with the new firmware at johncaz: “My quick and dirty testing shows that there is an overall small and bearable noticeable boost in AF performance with all three lenses so it’s not a placebo effect.” /


X-mount lenses

A very nice ‘in the field’ 50-140 review in pictures at chrisharrisonphotography / Matt Brandon took the 50-140 mm out for a real workout in Komodo, Indonesia and came back with some crazy sharp images of dragons. See them at thedigitaltrekker  / Fuji 16-55mm F2.8 R LM WR Fujinon Lens – Is This The Best Fuji X Lens Ever? at soundimageplus / Fujifilm XF56mm F1.2 APD Lens Aperture Range at brandonremler /

FujiFilmUK just launched a Series of short 1 minute video presentations of the Fujinon lenses. Check out the videos about the 23mm, 60mm, 56mm, XF 55-200, XF 35mm, XF 27mm, XF 18mm, XF 18-135, XF 18-55, XF 10-24 and XF 14mm. See all the FujiUK videos here.

other lenses / Adapter / Extension Tubes

Speedbooster Ultra OM-FX Unboxing at FujiOM’s youtube channel / Samyang 12mm F2 NCS CS with Fujifilm X-T1 at dslrmagazine (translation) /


I’m really enjoying the combination of Fuji X-Trans + Capture One at thomasfitzgeraldphotography /


Clip cap battery protection frame designed for Fujifilm NP-W126. See more at vimeo / Sasurai Camera Straps made in Japan… here are the leather straps. Check out their store for other options /


Crying Wolf… and about Fuji’s Kaizen at olafphotoblog + The Kaizen Contention: Final Thought at olafphotoblog /


There is an interview with Fujifilm Japan’s Kunio Aoyama and Hiroto Nakata at mirrorlessons. Here some excerpts (FYI, here are the interviews with Mr. Iida Toshihisa & Makoto Oishi):

– NEW LENSES: “We are trying to understand where the lack of coverage is. For example, tilt-shift lenses or fisheye lenses or extreme telephoto lenses. […] Maybe when we announce the next generation of cameras, we can announce the next roadmap.”

– ORGANIC SENSOR: “We are continuing to develop the sensor. […] The organic sensor itself is designed not only for cameras but also for other applications. So originally the technology and development is not for digital cameras. […] We are trying to figure out if the sensor is best for cameras, video or other hardware products. We are still studying and developing the package.

Make sure to check out the whole interview at mirrorlessons… and just a little note about the Organic Sensor. A Fuji Guy said to bigheadtaco at youtube (minute 13:00) that there are some challenges in the production the organic sensor, but ones these issues are fixed “we are going to see an entire new page of sensor technology!”

The Problem with the organic sensor? As shared in this rumor, it could be due to too much battery drain and heat production..

OPEN LETTER TO FUJIFILM: About the “Kaizen Light”, the X100S and the “David Hobby Firmware” with Classic Chrome

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Dear Fujifilm

Today I write you in the name of (probably) many X-shooters following FujiRumors, and especially those who own an X100S and would like a new firmware update. But first let me say this:

(or why we love Fuji)

When it comes to firmware udpates, we X-shooters are probably complaining at a level all other camera brand owners frankly envy us (and I know it from the guys at 43rumors, SonyAlphaRumors and CanonWatch in our regular meetings, that they are jealous about how Fujifilm listens to its customers and delivers amazing firmware updates).

Over the years you did an amazing job in keeping our cameras up to date with the latest features. That’s something no other brand offered with such a consistency and dedication (huge X100 update after 3 years, X-PRO1/E1 focus peaking, X-E2 EVF frame rate like X-T1, X-T1 Electronic Shutter… and there would be A LOT MORE to put into this list.)

So, Fujifilm, I don’t say it for captatio benevolentiae, but I really Thank You for all the effort you’ve put into all those new firmware updates.

(or why updating older X-cameras with New Features is NOT Good)

It is also clear to me that, with the rapidly growing number of X-cameras, the costs to keep them all updated with the latest new features would be unsustainable, unless you cut your resources destined to the development of new camera technology and redirect them to update the XQ1, X-A1, X-M1, X100, XF1, X-E1, X-PRO1, X20 and all the other X-series cameras with new features.

But given how fiercely contested the CSC market is, it’s wise to put most of your R&D into new camera technology for the Fujifilm X-PRO2, rather than spend your time, money and manpower in figuring out how to bring the electronic shutter on the X-M1.

Therefore I personally understand if you start to look forward and (apart bug fixes) stop introducing new firmware features to older cameras and focus on FW-updates for newer and successful ones… let’s call it a Kaizen Light approach ;) .

(or why you should update the X100S)

That being said, there is one thing I really do not get, and it’s about a firmware for the X100S… a pretty successful X-camera that would still deserve a bit of Kaizen love.

Here is the thing: a new X100S firmware already exists and it was used by David Hobby to test Classic Chrome on his X100S. Hobby himself said: “I have played with the new Classic Chrome film simulation on an X100S that had been altered to include it.”

So I think it should not be that difficult anymore to release a firmware update that allows all X100S shooters to add this new film simulation to their camera… just as you did with the X-E2 and with David Hobby’s X100S.

I know the X100T is fresh on the market and you don’t want to endanger its sales. But the X100T offers so many other improvements over the X100S (30 improvements listed in Rico’s X100T first look, starting from the ERF & WiFi), that a simple Classic Chrome update would for sure not make the X100T sales collapse, since there would be still 29 improvements left… or 28, if you’d add to the firmware also the electronic shutter or the intervalometer ;) .

So, dear Fujfilm, it would be really great if you could make the “David Hobby-Firmware” available for download.

(or how you could possibly still update also older cameras)

And what about this: maybe you could work on a huge X100S firmware update (with Classic Chrome, Intervalometer, Customizable Quick Menu, Electronic Shutter, more reliable Battery Level Indicator, PDAF support in Instant-AF, Spot Metering AF frame coupling etc.), and make us pay a few bucks for the work? Please think about it. I’ll add a poll about it down below.

So, thank you Fujifilm for (hopefully) reading this letter. If you have any statement or reply to make on it, please don’t hesitate to contact me at fujirumor [at] gmail [dot] com. I’d be happy to post your answer here on FujiRumors.


I would buy a...

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Which X-series Camera do you Own?

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VOTE THE POLL: Do you want a Monochrome X-series camera?

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At the end of February, dpreview published a very interesting interview with Fuji Manager T. Iida. One of the questions dpreview made to the Manager, was if Fuji plans to release a Monochrome X-series camera, since “the X-Trans sensor should be well-suited to native monochrome capture.”

The Fuji manager answered: “Technically of course it’s possible but it depends on the demand, and such a camera would probably match perfectly to some of our core customers. […] I think a monochrome model might represent a sales opportunity for Fujifilm. […] I am a big fan of monochrome photography.”

Now, a couple of days ago I received this anonymous message

It might be interesting to see how many folks would spring for a Monochrome only B&W only 24 MP  sensor version of the Fuji X-Pro2. You might be surprised!  Seems like a no-brainer.”

Yep, I think it’s interesting to see what you guys think about it. And apparently I’m not the only one. Also the Spanish site Fujistas investigated the same question. So I decided to launch two polls. Feel free to vote them and drop your considerations in the comments.

And now tell us if you think that Fuji should an alternative to Leica’s Monochrome camera.

Read about the advantages of a monochrome sensor at maxmax (thanks hmmm). “An equivalent monochrome camera will always take a much sharper image than a color camera because resolution is dependent on the color content in the picture.”

For Amateurs. Will You Buy the Fujifilm GFX?

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I predict the Fujifilm GFX will be...

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“100% market share growth, focus on high end & new pro camera in 2015”! (Fuji Middle East Manager Kawamura)

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Full article at khaleejtimes

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It seems that, after the big success of the Fujifilm X-T1, the company is starting to look very optimistic into the future. At least if we listen at Yuta Kawamura (Marketing Boss at Fujifilm Middle East).

In fact, this year he expects a 100% grow of market share in Middle East (from 8% in 2014 up to 15% in 2015).

Fuji ME-Marketing-Boss Yuta Kawamura also says that the biggest market for Fujifilm is Japan, followed by USA, China and Europe. Middle East and Africa close the ranking. The goal of Fujifilm Middle East is to sell 25,000 cameras in 2015!

He also says that, in the ME-region, Fujifilm is ranked 3rd after Sony and Samsung (in the Pro-camera segment).

So how will they achieve this 100% growth in just one year? Kawamura says:

“We will continue to concentrate on high-end models as they are more profitable compared to compact cameras. […] Fujifilm will soon launch another good quality professional camera in 2015

In other words: Fujifilm X-PRO2 ;)

Thanks to the anonymous reader for the link he spotted at fujifilmME facebook via khaleejtimes

X-T1 BOOK DOWNLOAD … it works now ;)

Just released: Rico’s new X-T1 book. There is a 40% discount on it. Just use the code “FUJI40” and you’ll pay the book just $12! (Kindle, ePub, PDF version included… all DRM-FREE!). You can buy it also at AmazonUS, but just for Kindle and with DRM.

Download your copy now here

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