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GAME OVER for the ZEISS TOUIT lenses? No More Touits this year… and maybe not even in 2016!


When the Zeiss Touit lenses for Fuji X were launched back in spring 2013, the Fujinon lens choice was still very limited. X-shooters needed more lens options, and the new X-mount Zeiss glass could have been a great addition… however…

… there was one major deal-breaker: the Zeiss Touit were offered in focal lengths very close to the already existing Fujinon 35 and 14mm. Also, the Fujinon’s were cheaper (at the launch, the Touit 12mm cost $1,250 and the Touit 32 came for $900) and probably even superior… all you have to know is written in Rico’s excellent Fujinon Vs Zeiss Touit Comparison.

The X-mount Touits sold extremely bad. The inevitable price drops followed. At the moment, the X-Zeiss Glass is in offer at AmazonUS, BHphoto and Adorama.

But it seems that also the E-mount was not a best seller. In fact, according to SonyAlphaRumors, Zeiss decided not to make any new Zeiss Touit lenses in 2015 and maybe not even in 2016… and I wonder if they will ever make new ones!

Do you own a Touit lens? Would you recommend them to fellow X-shooters?

Here are the 3 Zeiss Touit lenses.

Zeiss Touit 50mmF2.8 1:1 Macro (price $999): AmazonUS / BHphoto / Adorama
Zeiss Touit 32mmF1.8 (price $499): AmazonUS / BHphoto / Adorama
Zeiss Touit 12mmF2.8 (price $699): AmazonUS / BHphoto / Adorama