Fujifilm is Reaching 50% Mirrorless Camera Market Share and Dominates Sony, Canon & Co… in Narnia Thailand
Fujifilm Domination
There is one country, where like no other, Fujifilm mirrorless cameras are selling like hot cakes and dominate all other brands: Narnia Thailand!
It might seem a phantasy tale, but it’s true.
Today I can share with you the precise numbers of the growth (see below), as well as Fujifilm Thailand’s new goal: 50% market share of the entire compact (they probably mean mirrorless*) interchangeable lens camera market (see above)!
50% market share of the entire mirrorless market might sound foolish, but if you look at the detailed data down below, you will see that they are already not too far away from that goal.
We know that in Thailand the X-A line (and very likely also the X-T100 line) sell incredibly well, 2 lines that in Europe and USA don’t have much appeal (maybe the Fujifilm X-T100 could find some bigger fellowship over here… it certainly deserves one).
* Fujifilm managers said in March 2018 to dpreivew: “In Thailand, our market share for mirrorless is over 40%.”
* Fuji Guys Billy said in February 2017, that “Fujifilm is Nr.1 brand in Thailand“. He does not specify if DSLR is included, but it seems from the video he is including DSLR cameras, too.
* in 2016 a source told me that “Fujifilm was the best-selling MILC in 2015, outselling all the Canon interchangeable lens cameras (DSLR and those EOS-M lines) combined“
* a Manager said to Spanish website in 2016, that ““there is a little known fact: in Thailand, for example, X-A series outsells Canon!”
