Top Fujifilm Manager Toshihisa Iida: “We will NEVER go Full Frame”

Fujifilm Manager Interview

DPReivew just published the interview they had with top Fujifilm manager Toshihisa Iida at photokina 2018, which includes the clearest statement I have ever heard so far if Fujifilm will go full frame or not. It’s a clear “No, never!”

He also opens to the possiblity of an interchangeable lens Instax camera and maybe even cine lenses for the GFX system.

Here some excerpts of the interview.

Q: Will Fujifilm ever enter the full-frame market?
A: No, never. Because we don’t have that legacy – luckily or unluckily. We don’t see any point in Fujifilm entering that market, particularly since we have good APS-C and medium format systems. If we entered full-frame [our systems] would just start cannibalizing each other. We’re happy to stay with two completely independent systems.

Q: Do you see many of your users upgrading from X to GFX?
A: Not quite yet. Because they’re totally different systems. […] I hope that in near future more X Series customers will step up to GFX.

Q: GFX 50R and GFX 100S
A: All GFX 50R controls must be reachable with one hand, that was our concept for usability. We wanted the camera to be more suited to street, reportage and portrait photography. The forthcoming 100MP camera is more SLR style, with a detachable viewfinder, more similar to the 50S, but with an integrated battery grip for greater battery capacity. The sensor and the image stabilization system need more power. The biggest challenge was image stabilization.

Q: Will the viewfinder experience of the 100MP camera be better to the current GFX 50S and 50R?
A: It should be a lot better, yes, because the readout speed of the new sensor is a lot quicker. The sensor and the processor itself are both upgraded. The processor is much more powerful.

Q: Video features on Fujifilm cameras?
A: The forthcoming 100MP camera will be the first 4K/30p GFX camera. […] With the X Series we have a plan, for example to extend recording time, and make the menus more usable for still and video shooting.

Q: 100MP and 4K/30p represent a huge amount of data – is SD media still appropriate?
A: I think that SD media and HDMI output are enough for now

Q: Do you welcome third-party lens manufacturers that want to create lenses for XF and GF?
A: They’re not open standards as yet, but of course our customers want choice. We’re always considering what would benefit our customers, and more lenses are generally beneficial for customers.

Q: Should we expect to see more smaller, compact lenses for GF mount, like the forthcoming 50mm pancake?
A: Yes, in the future we’d like to expand our lineup of compact lenses for GF.

Q: In the past we’ve spoken about software corrections for some lenses. Do you see a future where your high-quality lenses could be made smaller using software?
A: We always prioritize optical quality first, minimizing software correction. That’s our policy at the moment, and I don’t think it will change. That’s why the APS-C format is important to us. We make the lenses as small as possible, without [a lot of] software correction.

Q: What are the challenges of designing fast focusing large-aperture lenses?
A: A brighter lens means that each element is heavier. So we need to build in more powerful focus actuators, but there’s limited space. So it’s always a tradeoff of lens brightness, focus speed, and how heavy the lens is.

Read the whole interview at dpreview here.

Fujifilm X-T3: BHphoto, AmazonUS, Adorama, Focuscamera

Fujifilm GFX 50R BHphoto, Adorama, AmazonUS

DON’T FORGET TO FOLLOW and JOIN:

Fujinon Wildlife Photography Lenses – POLL

Fujinon Wildlife Lens Poll

Recently Florian suggested a Fujinon XF400mm F4 for wildlife photography.

As to expect, you guys discussed his idea, and made your own recommendations, which Florian now collected in the poll down below (thanks). Feel free to drop your vote.

DON’T FORGET TO FOLLOW and JOIN:

Which Telephoto prime do you Want for Wildlife Photography?

View Results

Loading ... Loading ...

_ _ _

Which Telephoto zoom do you Want for Wildlife Photography?

View Results

Loading ... Loading ...

_ _ _

What kind of lens design they would prefer?

View Results

Loading ... Loading ...

Fujifilm X Camera Replacement Timeline from 2011 to 2018 and What This Could Mean for X-H2, X-T4, X-T30, X-Pro3, X-E4, X200

Fujifilm Timeline

Today I decided to take a look at the refresh rate of the top/mid range Fujifilm cameras and tried to make a guess (NOT A RUMOR) about when the Fujifilm X-H2, Fujifilm X-Pro3, Fujifilm X-E4, Fujifilm X-T4, Fujifilm X-T30 and Fujifilm X200 (or X100V) can be expected.

Overall we can see how the Fujifilm X-E and X-Pro line are gravitating towards a 4 years refresh time, whereas X-T and X100 line are close to a 2 years refresh time.

WARNING

  • This is not based on rumors, and it’s not said that Fujifilm will always keep the same product refresh rate. Everything can change anytime.
  • Don’t miss the upcoming rumors and join us on Facebook, RSS-feed, Instagram, Youtube and Twitter

NOT INCLUDED:

  1. All 2/3 sensor cameras are not included, since the won’t ever get any successor (not even 1 inch sensor cameras, no matter what old patents say)
  2. X70/XF10: XF10 is not the X70 successor. It’s unclear if there will be a Fujifilm X80 at some point
  3. X-A line has a high refresh rate, but the FR community is for the most part not interested in this camera line
  4. GFX 50S, GFX 100S, GFX 50R: According to our rumors, the GFX 100 comes 2 years and 3 months after the GFX 50S. It’s unclear if the Fuji GFX 50R will also get a 2 year refresh rate or a 4 year refresh rate like its rangefinder brothers the X-Pro and X-E

Our Owners Groups

Our Facebook Pages

Fujifilm X-T Line

** CLICK HERE to Read the Rest of the Article **

If the Fujifilm X-T3 had IBIS, would You Prefer it over the Fujifilm X-H2?

Fujifilm X-H2

Recently we launched an interesting poll (almost 7,000 votes), where we could see that most FR-readers are waiting for the Fujifilm X-H2 and hence did not buy the Fujifilm X-T3.

But I wonder, is it only because the Fuji X-H2 will have IBIS, or do you simply overall prefer the ergonomics of the Fujifilm X-H2 over the Fuji X-T3?

Well, let’s try to find it out with todays’ survey.

So, imagine the Fujifilm X-T3 would have IBIS, and hence be equal to the Fujifilm X-H2 in terms of specs, and the only difference between the X-T3 and X-H2 would be the ergonomics, which one would you buy?

As a FR-reader told me, the same questions has been shared at dpreview here, but the poll there did get only 59 votes.

The unique thing about FujiRumors (and the reason why Fujifilm does read this website and your comments), is that FR brings together the by very far largest group of Fujifilm X and GFX shooters, hence polls always get a few thousands of votes within a single day and the comment section is always very lively.

So let’s try to launch the survey here on FR. Feel free to vote it down below.

FujiRumors is everywhere: Facebook, RSS-feed, Instagram, Youtube and Twitter

Fujifilm X-T3: BHphoto, AmazonUS, Adorama, Focuscamera
Fujifilm X-H1: BHphoto, AmazonUS, Adorama, Focuscamera

News, Rumors and Community
Fujifilm X-T facebook group
Fujifilm X-T facebook page
Fujifilm X-H User Group
Fujifilm X-H Page

If the Fujifilm X-H2 and X-T3 would have equal specs (X-T3 with IBIS), which one would you get?

View Results

Loading ... Loading ...

Fuji Guys Billy Hopes IBIS will be Implemented in Future Fujifilm GFX 50 version of GFX 100

Fujifilm GFX 50 IBIS

I was reading the first edition of the brand new Medium Format magazine, when I stumbled on this answer of Fuji Guy Billy.

“QUESTION: Will this stabilization system eventually find its way to lower-priced medium format cameras or are you going to keep it for the top of the range for now?

ANSWER: It’s very early to talk about that. I think our official announcement of this 100-megapixel concept camera is sometime in the first half of next year. Of course, Fujifilm is always developing and researching how to include technologies such as in-body image stabilization to other line-ups. I hope that the technology will be implemented in the future when they introduce the GFX 50 megapixel version of the camera.”

If there ever will be a Fujifilm GFX 50 Megapixel camera with IBIS, Fuji’s medium format system would consist in:

And btw, I am really enjoying to go through the 140 pages of the medium format magazine, and I look forward to the next editions. Make sure to check it out at mediumformat.com. Lots of talented photographers sharing their thoughts and images there. It covers not only Fujifilm GFX, but also other medium format systems.

Fujifilm GFX 50R BHphoto, Adorama, AmazonUS
Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS

Follow FR on Facebook, Instagram, RSS-feed and Twitter

RUMOR, NEWS and COMMUNITY
Fujifilm GFX facebook group
Fujifilm GFX facebook page