SENTAKU CONFIRMS: Japanese Government Trying to Partner Nikon with Fujifilm

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TO READERS 

IF YOU ARE A SENTAKU READER, CAN YOU PLEASE SEND ME THE ARTICLE (TRANSLATED or a SUMMARY)?

Send at: fujirumor@gmail.com

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Earlier today I shared the news, that a Japanese blogger and avid Sentaku Magazin reader said Nikon is in huge trouble, and is looking for investors. I also said that, since Chinese, Taiwanese and Korean companies are interested, the Japanese government is now moving, to try to keep Nikon in Japanese hands.

It created quite a buzz (and shitstorm… but I’m kind of used to them ;) ), so let me take a bit of time to explain it again:

Who is Sentaku?

According to Japanese FR-reader, Sentaku is a highly reputable Japanese magazine (60,000 copies sold a month), and covers four genres: world affairs, domestic politics, the domestic economy, and society and culture.

“Our readership is not limited to politicians, influential businesspeople and government officials; Sentaku’s writing also reaches out to intellectuals and leaders in all sectors, including medicine, education, culture, and the arts.”

Sure, you can consider “Sentaku” fake news… it makes no sense, but you can do it :)

NOTE: the Japanese blogger article quotes “Selection June edition” which is google translated for “Sentaku (selection) June edition“. Quite logical :)

Fujifilm Nikon Partnership

In the April edition of Sentaku, the Sentaku magazine writes that Nikon is in trouble. “Companies from Taiwan, South Korea and China reportedly are considering acquiring Nikon“.

The update in the June Magazine is, that the Japanese government is trying to convince Fujifilm to “help” Nikon, so that the company remains in Japanese hands. But don’t believe me… just read the Sentaku statement of June by yourself here.

“Reconstruction observation of Nikon and Fujifilm Holdings (HD) prestigious precision equipment including single lens reflex cameras is rapidly emerging. It is said that the Ministry of Economy, Trade and Industry, the main bank of Nikon, Bank of Tokyo-Mitsubishi UFJ (B …”

TRANSLATED BY A FR-READER: METI (ministry of trade and industry) and Bank of Tokyo-Mitsubishi UJF (Nikon’s main bank) are trying to broker a restructuring deal that involves Fujifilm Holdings.

Sadly we can’t read more, because Sentaku just shares a short excerpt and says the rest of the story is in the magazine.

But there is a Japanese blogger, who is an avid Sentaku reader, and he perfectly quotes the Sentaku June edition (and also the April edition, which is available online). On his blog he writes that (google translated)

“the Ministry of International Trade and Industry are intermediating and are trying to attract them [Nikon] to Fujifilm.”

The Japanese blogger (and Sentaku reader) has written a blog post with his thoughts about the Sentaku article, which I’ve shared here. So you get much more insight than the limited excerpt at the Sentaku website (the full article will be online next month I think).

And once again I can say (to the shitstormers)…

“I told you” ;)

Of course, the news again will now spread on all blogs… but for FR readers, it will be, once again, just old news ;)

Take care, fellow readers…. and be sure that I will treat you all guys with the highest respect and always work hard to deliver accurate news and rumors, just like today :)

I don’t pretend perfection, sure, but at least to get as close to it as possible (except for my English).
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Japanese Government Wants FUJIFILM to “Help” the Suffering NIKON Company – says Japanese Report

Notes

NOTE 1: This is not a FujiRumors rumor, nor have I any information about it. I just report what a huge Japanese blog shared that reports a serious Japanese Magazine.
NOTE 2: Just want to make sure you read Note 1 :)

Nikon’s Struggles

As you all know, Nikon recently reported “extraordinary losses“. Their camera division seems to be in serious trouble. From Nikon’s own report:

“Despite the continuous boom in sales of FPD Lithography Systems […], consolidated operating income as a whole is expected to fall below the previous forecast, impacted by the sluggish and shrinking markets of digital cameras in the Imaging Products Business […]”

Recently Nikon announced they will cut 10% of its Japanese workforce (read here) and they completely dropped the entire (and already announced) DL line (read here). Moreoever, in some countries (like USA and Germany) Sony has surpassed Nikon in the full frame market (read here).

Fujifilm to “Help” Nikon?

The news?

Well, if I get the google translated version right, the Japanese blog hatenablog says here that Fujifilm is one of the companies that could possibly “help” Nikon. The blogger read this information at the reputable Sentaku magazine (check out the follow up article here) – NOTE: in the google translated version, “Sentaku” becomes “Selection”.

The report also says that the Japanese government is directly involved in finding a company that can help Nikon. But why should they? We can only speculate, but the Japanese government might be worried that Chinese, Korean, or Taiwanese companies will start investing into Nikon, but they much prefer a domestic company (possibly Fujifilm) to do that.

What does all this mean?

Now, if true, this does not necessarily mean that Fujifilm would entirely buy Nikon. I believe it’s more likely that Fujifilm would get a certain % of stake in the Nikon company, just like Sony did with the ailing Olympus company a few years ago.

Of course Fujifilm would not make such an investment without any kind of return. It’s up to you in the comments, to share ideas, what Fujifilm could gain from a cooperation with Nikon. For example… could some Nikon factories manufacture Fuji gear in future?

If any Japanese reader can make a better translation, feel free to share it with fujirumor@gmail.com or in the comments down below.

TRANSLATED BY A FR-READER

June edition of Sentaku suggests Fujifilm may help bail out Nikon

Sentaku concluded an article about Nikon in its April edition with speculation that the company could either be acquired or could turn into another Toshiba. It has followed up in its June edition by claiming that the Bank of Tokyo-Mitsubishi UFJ and METI could step in to broker an arrangement with Fujifilm rather than let Nikon be taken over by a Chinese, Korean, or Taiwanese firm.

It would be ironic if a film company ended up bailing out a digital camera firm, but Fujifilm has offered plenty of surprises over the ups and downs of the past twenty years. It has recently enjoyed a quiet revival of its Utsurun-desu disposable cameras (known as QuickSnap outside Japan). That was the last great product of Fujifilm’s silver halide days. The company has managed to remain a pioneer through the past three decades, as the camera market has evolved from silver halide film to disposables, then digital cameras and now smartphones.

Even if Fujifilm does end up buying Nikon, I doubt anything much will change: mirrorless and SLRs are different beasts, suggesting the two companies’ brands would continue to operate in parallel.

Realistically, the main aim of any integration of the two companies would presumably be to bring the two brands together into the same sales channels.

GOOGLE TRANSLATED

According to the ” Selection “ [NOTE: Google translated for SENTAKU – Magazine] June issue (selective publication), Nikon was written ” Selection ” April issue (Selective Publication) “Will it be acquired or” Toshiba “? It seems that Mitsubishi Tokyo UFJ and the Ministry of International Trade and Industry are intermediating and are trying to attract them to Fujifilm.

It is surprising again that the composition of “a film shop rescues a digital camera shop” is interesting, but also the vicissitudes of the past 20 years have been on the rise. Speaking of Fujifilm , recently ” Funkunen ” seems to be a secret boom, in fact it is a product in the late silver-halide camera era. The transition of ” silver salt camera → disposable camera → digital camera → smart camera” has passed through in 30 years.

If Fujifilm bought Nikon, I thought that Millerless Single Eye was originally different from the standard and that the camera division remained a separate brand, especially whether nothing would change, Bonjari.

However, in reality, even if business integration is done, the main focus will be at least not in line with camera shops.

TOP OF THE SHOTS… at the Fuji X Shooter Facebook Zone!

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I entered the deep woods in search of somethig special to photograph. Nothing came until I sat down against a big tree. Looking up, I then saw this little green leaf standing out against thé beautiful autumn Background!!!! Sometimes luck is with us! Fuji X-T10 and the Fujinon 10-24mm

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1) SHARE & DESCRIBE: go to the Fujirumors facebook timeline and submit your favorite X-shot (and a short description) in the timeline by selecting “Photo/Video” .
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Fujinon GF 23mm F4 + GF 110mm F2 + Accessories Start Shipping on June 22

Fujifilm officially announced the release date for the GF110mmF2 and GF23mmF4 lens (and accessories). They will start shipping on June 22 (BHphoto still says they will ship June 26).

But hey, you don’t have to wait that long to see what these lenses are capable of.

In fact, our terrific 13,000 (!!!!) members strong Fujifilm GFX facebook group is well represented with Beta testers, who share their images and considerations about the lenses with the whole community.

Also, feel free to follow the dedicated Fujifilm GFX facebook page for 100% GFX news and rumors.

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2: USA: BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujinon GF 23mm F4: USA BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore

PRESS RELEASE
(google translated)

Announcement of release date determination of interchangeable lens “GF lens” for digital camera “GFX series” and related accessories
June 2, 2017

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Fujifilm FUJINON MK MK 50-135mm Pre-order, Videos and Full Specs + Save $200 Bundled with MK 18-55

After being pre-announced in February, then announced a few days ago by Fujifilm USA, the FUJINON MK 50-135mm T2.9 is now available for pre-order at BHphoto, Adorama and AmazonUS.

This is the second compact and affordable MK Cine lens by Fujifilm. The first one is the MK18-55mm T2.9.

Both lenses are available for Sony E-mount. But X-mount will follow later this year.

If you purchae the MK 18-55 and 50-135 together, you will save $200.

Fujifilm also uploaded a few videos. You can see them below. At the very bottom, I’ll share the entire press-release.

Fujinon MK 50-135mm T2.9 on Sony a6300 at Three Blind Men and An Elephant Productions Youtube

PRESS RELEASE

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