Fujifilm Buys Xerox and Lays Off 10,000 People

A few weeks ago, we already told you that Fujifilm was about to take over struggling Xerox, a 112 year old US-company, that mainly makes printers and copiers.

The takeover has been applauded as a good move by the Wall Street Journal, since Fujifilm has already survived the film fall by re-inventing its business (a great documentary about Fujifilm’s reinvention can be found here), so there was hope was that Fujifilm will find good and creative solutions for Xerox.

Well, now the takeover has been completed, and Fujifilm owns 50,1% of Xerox. You can read the press release here.

However, according to money.cnn, the first move of Fujifilm was to lay off 10,000 people at Xerox. Not really a creative solution I’d say and sadly a normal practice these days.

Cost cutting is probably an inevitable evil if you take over a such a struggling company, and it’s probably still better than closing the business entirely and make everybody go home, but it always hurts to see people lose their jobs… and this time it’s 10,000 of them.

On the other hand, I wouldn’t be surprised to see some of the Xerox top managers, who, with their decisions, brought the company to the current bad position, leaving Xerox with a few million of dollars of severance pay. At least in my country this happens all the time. Let’s hope it won’t be the case this time.

The winner are Xerox shareholders, since Xerox stocks jumped high shortly before the announcement of the deal.

Anyway… I hope Fujifilm will find a way to make Xerox quickly prosper again, and in the long term employ more people again.

Fujifilm XC 15-45mm, X-A5 and X-A20 Announced ** LIVE BLOGGING ** Last Updated 07:29 AM EST

Pre-order Options

Fujinon XC 15-45: BHphoto, Adorama, AmazonUS, FocusCamera
Fujifilm X-A5: BHphoto, Adorama, AmazonUS, FocusCamera
Fujifilm X-A20: BHphoto, Adorama, AmazonUS

Press Release + Official Fujifilm Pages

Fujinon XC 15-45: Official Press Release / Product Page / Owners Manual
Fujifilm X-A5: Official Press Release / Product Page / Manual coming Februray
Fujifilm X-A20: Official Press Release / Product Page

Reviews / Hands On

  • keithwee – The Impressive 5th out of the 4. A Review of the Fujifilm X-A5 and XC15-45mm
  • imaging-resource – Fujifilm X-A5 overview and thoughs at  (based on specs paper, not hands on)
  • ivanjoshualoh – New XC15-45mm + X-A5
  • mirrorlesscomparison – Specs Comparison. Fujifilm X-A3 vs X-A5 – The 10 Main Differences
  • camerasize – Make your own camera comparisons. A few examples down below

UPDATE History:
01:59 AM EST – Added a few youtube videos showing X-A5 timelapse and multi focus function
05:31 AM EST – Added X-A20 Press release and product page (google translated from Chinese)
07:14 AM EST – Added X-A5 Vs. X-A3 Specs Comparison
07:23 AM EST – Added X-A5 with XC15-45 Vs. XC16-50 Vs. XC18-55 comparison via camerasize
07: 29 AM EST – Added X-A5 with XC15-45 Vs. Sony A6000 with 16-50 comparsion via camerasize

Size Comparisons

Videos

Fujifilm is uploading promo videos at their channels. I will share only a selection here. The focus in the video section is on third party first looks and reviews. Go to Fujifilm Global Youtube, fujifilm-x and Fuji Guys Youtube to see all promo videos.

Lots of Videos in Thai are now uploaded. No surprise, given how popular this camera line is there. Here are a few of them:

 

Fujifilm XC 15-45mm F3.5-5.6 OIS PZ Press Release

“FUJINON XC15-45mmF3.5-5.6 OIS PZ”

Fujinon XC 15-45: BHphoto, Adorama, AmazonUS

*** Live Blogging Here ***

Smallest and lightest (135g) zoom lens for “X series”
high image quality is compatible with compact body by advanced optical design

Smooth electric zoom, wide angle of view, close-up performance up to 5 cm away from subject, enables comfortable shooting with excellent portability in a variety of situations

January 31, 2018

FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will release the new “FUJINON XC15-45mmF3.5-5.6 OIS PZ”, on March 2018. This new lens will complement the existing lineup of interchangeable lenses for Fujifilm’s “X Series”, which provides outstanding photographic image quality with its own color reproduction technology. This new lens covers the frequently used focal length from a wide angle 23mm to a medium telephoto 69mm on a 35mm format, and is the smallest and most lightweight interchangeable zoom lens compatible with the X series. By combining this lens with a Fujifilm compact and lightweight mirrorless digital camera, you can enjoy excellent portability and comfortable shooting.

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-A5 Press Release

Introducing the new stylish FUJIFILM X-A5, the smallest and lightest mirrorless digital camera within the X Series zoom lens kit

Fujifilm X-A5: BHphoto, Adorama, AmazonUS

*** Live Blogging Here ***

Combining a new 24.2 megapixel sensor with the X Series signature color reproduction technology, the X-A5 offers a host of new features, including a newly developed zoom lens, 4K movie recording, touch screen and the latest Bluetooth®* pairing technology

January 31, 2018

FUJIFILM Corporation (President: Kenji Sukeno) is delighted to announce that it will launch the FUJIFILM X-A5. Sporting a retro and stylish design, it offers a host of features including a 180 degree tilting rear LCD screen, the latest built-in Bluetooth® technology for easy and quick image transfer and an extended battery life, with up to 450 frames possible per charge. In addition, when combined with the new collapsible FUJINON XC15-45mmF3.5-5.6 OIS PZ, the X-A5 weighs just 496g**, making it the lightest camera-zoom kit lens combination in the X Series. It boasts a powerful 24.2MP APS-C sensor equipped with a phase detection autofocus system, and a newly developed image processing engine that offers a processing speed 1.5 times faster than previous models. Combined with Fujifilm’s renowned outstanding image quality with the company’s proprietary color reproduction technology, the X-A5 is compact, stylish and portable making it the ideal companion for everyday photography.

** CLICK HERE to Read the Rest of the Article **