Tokina ATX-M 23mmF1.4 and 33mmF1.4 Pre-Order Available Soon and Release on December 11

Tokina for Fujifilm X Mount

Back in March Tokina announced the release of three lenses for Fujifilm X mount, the Tokina atx-m 23mm f/1.4, the Tokina atx-m 33mm f/1.4 and the Tokina atx-m 56mm f/1.4.

Now, as reported by nokishita, the first two lenses will be announced very soon and start shipping on December 11. The lenses will be:

  • Tokina atx-m 23mm f/1.4
  • Tokina atx-m 33mm f/1.4

Viltrox vs Tokina: Same Same, but Different

We already discussed about the fact if the new Tokina lenses are just rebranded Viltrox lenses. Lots of things seem indeed to indicate that they are indeed just rebranded versions of the same lens.

However, there is a difference we should not overlook.

Viltrox started to release AF lenses for Fujifilm by reverse engineering the X mount AF lens protocols. There was no official cooperation with Fujifilm and we have reported in the past about some bugs with Viltrox lenses, that to be fair Viltrox usually worked hard on to fix, but that’s the downside of not having any direct access to the protocols.

That’s different with Tokina. In fact, shortly after Tokina announced its new three Fuji X mount lenses, Fujifilm made a statement that they opened their lens protocols and that Tokina is the first to profit from it.

By having access to Fuji’s AF lens protocols, it should be easier for Tokina to develop fast, stable and bug-free lenses that work smoothly with Fujifilm cameras and always stay up to date with Fuji’s latest autofocus algorithm changes.

I don’t know if in the meantime also Viltrox got access to Fuji’s AF lens protocols.

What I do hope, though, is that Sigma will. And there was already and official and totally public statement that Sigma made very recently, that gives us hope. Read more down below.

  • read here: Sigma Says DC DN Lenses for Fujifilm X Mount will Hopefully Come in 2021

via nokishita

Join Our Owners Groups

Join Our Facebook Pages

Peak Design Launches its Biggest Sale Ever!

Peak Design has just launched its biggest sale ever.

The deal runs directly at Peak Design store and also at official retailers. If you are from Europe, you can purchase directly from the Peak Design store (as I always do) instead of BHphoto and Co.

Save up to $60:

Save 20% off every single :

Savings also on:

Adobe: 25% off Adobe Creative Cloud.

Notice of Fujifilm Application Software Used with macOS 11.0.1 “Big Sur”

Notice of Application Software Used with macOS 11.0.1 “Big Sur”

Nov 16, 2020
FUJIFILM Corporation

Thank you very much for using FUJIFILM products.
We have checked the performance of our application software used with “macOS 11.0.1 (Big Sur)” which was newly released from Apple. As a result, we have confirmed the symptoms described below.

We will fix the symptoms by upgrading the application software. And we plan to post the upgraded ones sequentially on our global website.
Therefore, if you plan to upgrade the OS, keep in mind that those symptoms will occur.
Your understanding is highly appreciated.

Applicable application

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T200 Discontinued After Just 9 Months at Some Stores – is This The End of Fujifilm’s Entry Level Line?

 

Fujifilm X-T200 Discontinued

The Fujifilm X-T200 was announced on January 23, 2020 and started shipping in February 2020.

Now, just about 9 month after its release, some stores marked it as discontinued (see image above for example – google translated)

To my knowledge, this is not happening because an X-T300 is on the way (at least I have not heard about it). The reason is probably very simple: it did not sell well at all.

The Fujifilm X-T200 is a very fine camera for its price, but it failed in its purpose: attack the best selling camera in this price segment, the rather old and yet still strong selling Sony A6000, which was released in 2014 and is still in top selling raking at AmazonUS (currently 22th).

In the entry level segment, the Sony A6*** line is apparently unbeatable, and Fujifilm was not able to break through with excellent products like the Fujifilm X-T200 or even the X-A7.

That’s unfortunate.

The Unbeatable Sony A6000

But what could be the reason for the failure of the X-T200 and the ongoing success of the Sony A6000?

Well, in part it could be quite simple: people in the market for such a camera are usually not big photography enthusiasts and have not a huge photographic culture. They mostly just buy a camera because they want to have something that takes better pictures than their smartphones.

Those people know the Sony brand very well from their TV’s, their PlayStation’s and other electronic products that they use in their daily lives already. It’s a brand they know and associate with quality electronic products, and they therefore grab a Sony A6*** rather than a Fujifilm, which is for them a rather unknown brand they can’t relate to at all.

The Future for Fuji’s Entry Leve Line

Is this the end of the entry level line-up of Fujifilm?

Well, as we discussed in an earlier article, that shows Fujifilm’s own 2020 Fujifilm camera range pyramid, I believe that sooner rather than later the whole entry level line of Fujifilm will be dropped. It’s not a rumor, to be clear, but just my evaluation after seeing how this segment has developed over the last few years.

The only entry level line that did sell strong for a while, was the X-A line. But it looks like also that one is suffering, forcing Fujifilm to discontinue the X-A7 just 11 months after its release.

I am very pessimistic about Fuji’s entry level line, which, as we also told you already back in 2017 here, is no longer developed by Fujifilm anymore, but by the Xacti corporation. This means that already in 2017 Fujifilm struggled to justify that line any longer, and outsourcing its development was a last move to try to safe the line.

With the Fujifilm X-T200 and X-A7 failing to meet their sales targets, I am just becoming even more pessimistic about the future of those lines.

It’s a pity, I have personally recommended the X-T200 to a few of my friends, and they are all happy with it. But the market is not rewarding the best cameras for the reasons we told you above.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

Iridient Developer 3.5 Released: Optimized for Apple Silicon and macOS 11 Big Sur plus Performance Boost Also for Intel

As you probably know, Apple has launched its brand new MacBooks with Apple Silicon, which promises a huge performance as well as battery life boost (read more here). I guess something that never hurts if you edit RAW files.

Now Iridient Developer 3.5 has been released released today for macOS. It is now Apple silicon (M1, A12Z) native and optimized for macOS 11 Big Sur! This update also features major performance improvements (for Intel too) to compressed TIFF export which is now up to 2X faster.

The Iridient Developer 3.5 update for macOS 10.7 to 11.0 can now be downloaded here:
https://www.iridient.com/products/iridientdeveloper_download.html