The Fujifilm X-Half will be quite more experiential than what we think.
Not only will it be a digital half frame camera, and we explained how it works here.
It will come with other new concepts, one of them we can explain to you today.
The Fujifilm X-Half has a mode that, when enabled, will not allow you to change settings or see pictures before your reach a certain number of pictures (for example 36 pictures).
Now, I don’t know how Fujifilm is going to call this mode, but I’ll call it the “film roll mode”, because, like shooting on film, you can’t review your images immediately or swap rolls after each shot.
Fujinon / Fujifilm Rolls Out “Lunch & Learn Lenses” Events at Cities Across North and South America
Attendees Engage in Discussions on Future Optical Design and Get Hands-On with Cabrio and MK Zooms
Wayne, N.J., August 2, 2017 – As part of the company’s overall education initiative, the Optical Devices Division of FUJIFILM is currently conducting “Lunch & Learn Lenses” events in cities across North and South America. Each “Lunch & Learn Lenses” is an informal discussion over lunch with representatives from FUJIFILM that provides attendees with an opportunity to give insight into what future lens innovations they’d like to see.
“We’ll hold discussions where all sorts of questions about optics are raised, some specific to our lens design and some more of an industry-wide discussion,” explained Tom Fletcher, Director of Sales, FUJIFILM Optical Devices Division. “We ask questions about what image size coverage they’d like to see, what focal lengths, what T-stop, anamorphic or spherical, do they prefer images with more character (taste) or a clean look, and what are the benefits regarding primes versus zooms. It’s always an extremely engaging conversation and one that proves of immense value in our own product development. We’re seeing more people sign up and participate in these events as we hold them in new cities across the country.”
In addition to the optics discussions, the latest FUJINON lenses are available for attendees to try out. At each event, the recently released FUJINON MK50-135mm T2.9 zoom and MK18-55mm T2.9 zoom, along with the Cabrio 20-120mm T3.5 zoom, will be on hand.
Cities scheduled for upcoming dates include: Philadelphia; Washington, DC; Chicago; Minneapolis; Indianapolis; Detroit; Cleveland; Cincinnati; Columbus; Miami; Nashville; Charlotte; Orlando; St Louis; Kansas City; Dallas; San Antonio; Houston; Anchorage, AK; Boise, ID; Portland; San Francisco; Oakland; Seattle; Denver; and Phoenix.
Follow Fujinon on social media and keep up to date on “Lunch & Learn Lenses” stops near you.
On Twitter: @FujifilmOptical
On Facebook: @FujifilmOpticalUSA
On Instagram: fujifilmopticalusa
… or simply answer all the above questions in the comments on FujiRumors.com :D
The latest major firmware update 4.00 for Fujifilm X-T2 has introduced quite some bugs, and evidently Fujifilm needs a bit more time to fix them all.
Hence, just half a second ago, Fujifilm released Fujifilm X-T2 firmware update 4.01, which basically re-uploads the older bug free firmare ver.3.00 (no slow motion, F-log & Co), as well a public apology (full press text below).
2 days ago we rumored that Fujifilm is working on a bug fix firmware update. Today’s rollback firmware confirms the rumor. Here are the bugs Fujifilm is working to solve:
When RAW files, which were taken by X-T2 (before firmware ver.4.00), are converted in camera (ver.4.00) or by “FUJIFILM X RAW STUDIO”, they are not converted properly.
When pressing the shutter button halfway under certain conditions, the live view can flicker.
In rare cases, a hang-up can occur.
Thanks to Fujifilm for quickly delivering this transitional solution and we look forward to re-upload the bug-free Kaizen firmware soon.
Phoblographer reports that Fujifilm is replacing the 24 exposure Superia and Fujicolor rolls with 36 exposures. Phoblographer writes:
“Fujifilm sent notice out today to retailers that they’re discontinuing their 24 exposure rolls and replacing them with 36 exposure rolls. This notice is specifically about their ISO 200, 400 and 800 rolls of film.
The Nissin Di700A has just been released in Germany (sold via third party at Amazon.de). Thanks to the FR-reader, who dropped me this link to 43rumors.
We reported about the (radio controlled) Nissin Di700A flash for Fujifilm X back in March 2016 here. At that time, the flash was scheduled to be available for Fuji X within Summer.
Learn more about the Nissin Di700A at the official Nissin Page here.
We were going on a 4-day trip with my classmates to Siena.
And I remember how I cherished those 27 shots — how intentional I tried to make every single one of them. Every frame mattered so much to me.
The photos might have been flawed — soft, overexposed, touched by grain and blur. But the moments were flawless. I waited for them, guarded each frame, and only pressed the shutter when I felt that it truly mattered.
But somehow all of that went lost with the arrival of digital.
That sense of loss — of meaning, of connection — is exactly what YouTuber Gerald explores in his video “What We Lost When Cameras Got Better”. He looks back at what we unknowingly traded away when photography became effortless, and how we might get those things back.
We thought we were upgrading to digital.
But we weren’t — we were trading.
And this is what we lost in the exchange, according to Gerald.
Intentionality –
Film forced us to think before shooting because every frame was limited and costly.
Digital made shooting cheap and endless, which made each photo mean less.
Presence –
With film, you stayed in the moment.
With digital, we’re constantly checking screens, pulled out of the experience.
Anticipation –
Waiting to see developed photos made us value them more.
Instant previews make us forget instantly — memories don’t have time to form.
Imperfection –
Film had character: grain, light leaks, and “happy accidents.”
Digital and AI perfection removed uniqueness; everything looks the same.
Mindfulness –
Shooting film is a tactile, focused ritual.
You set ISO once, advance manually, and truly participate in the process.
Digital gives results; film teaches discipline.
Conclusion
Technology didn’t just upgrade photography — it also caused a trade-off.
We gained convenience but lost meaning.
Unlimited shots led to unlimited forgetting, while limitations gave us value.
How to Get It Back
You don’t need to abandon digital. Instead, adopt the film mindset.
By slowing down and paying attention, you’ll remember your photos — and the moments — again.
It looks like the brand new Fujifilm X-T30 III just did something I thought was almost impossible: it made people happy, even on the comments here on FujiRumors 😊
Because, let’s face it — over the last few months (or even years), there’s been a lot of critiques in the comments on FujiRumors every time Fujifilm launched something new (often I feel rightful critiques, but often I think also not).
the Fujifilm X-E5 was slammed for being too expensive (worth every penny, if you ask me)
the Fujifilm X-M5 triggered a massive s*itstorm because it lacked a viewfinder
the Fujifilm X half series was labeled as an overpriced experiment
and even the Fujifilm X-T50, with its IBIS and 40MP sensor, was accused of being overkill
In short: Fujifilm has faced its fair share of criticism with almost every recent release.
So, when the X-T30 III dropped, I braced myself before opening the comment section — expecting yet another wave of disappointment.
But much to my surprise… that didn’t happen.
In fact, the more I scrolled, the more positive reactions I found (with some negatives here and there).
Let’s quote a few:
OreganoSpliff: Well, I’m finding it hard to talk s**t given what you get for the money
Marcio K: xactly what I tought to be – the X-M5 in the X-T30 body. For the price, very interesting.
Stefan: £829 in the uk is super cheap. Just £30 more than the XT30ii was at launch
italianbreadman: This is the best thing they’ve done in years
If I were to judge only from the comments, I’d say Fujifilm did a lot of things right with the X-T30 III — mainly by holding the price around that magical 1K mark.
From time to time, we should be reminded that light, moment and inspiration matter more than megapixel, specs and AF speed.
I mean, I am the first to admit that I also enjoy talking about gear here on FujiRumors. It’s fun—there’s just no way around it. :)
But the words we speak here, the chats we have… I don’t print them big, frame them, and hang them on a wall. I don’t print and frame the spec sheet of the latest camera.
What I do print instead are the images I’m most happy with.
And that’s what this post is about—a little roundup of photographs shared by you, the Fujifilm community. It’s a chance to pause the gear talk for a moment and just enjoy what really matters: the images.
And look… I know. These image roundups don’t get many views. They take a ton of time to make. They don’t boost traffic. I guess that’s why no rumor sites make them.
But I decided—I don’t care.
I’ll do an image roundup now, and I’ll try to do more in the future. Because they matter to me. And maybe to a few of you, too.
In a world where others make up rumors in a vile attempt to grab your attention and profit from your good faith, we go the opposite way: we don’t share the endless stream of dubious and fake rumors we receive. Instead, we focus on what matters—enjoying photographs.
I might lose time. I might lose traffic. But I’ll be proud of this article… and of the amazing Fujifilm community that is capable of creating such wonderful images.
