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7Artisans 12mm f/2.8 MKII Announced

7Artisans has just announced the 7Artisans 12mm f/2.8 MKII

key Feature:

  • The 7artisans 12mm F2.8 II features a 100-degree wide angle of view, which is an all-manual lens well-suited for landscape, interior, and architectural subjects requiring a broad field of view.
  • Bright Aperture: Bright f/2.8 maximum aperture suits working in a variety of lighting conditions and also contributes to the sleek form factor.
  • The 5-blade diaphragm contributes to a smooth and pleasing bokeh quality.

For all the details, charts and sample images check out the dedicated page at 7Artisans here.

7Artisans 4mm f/2.8 Available at Amazon

The brand new 7Artisans 4mm f/2.8 is now available at:

You can check your local Amazon here to see if it is available also there.

It is also available directly at the 7Artisans store here and also at Pergear here.

7Artisans 4mm f/2.8 Available Now

The 7Artisans 4mm f/2.8 is now available at the 7Artisans store and should soon be available also at Amazon here

  • Mount Available: E/FX/M43/EOS-M
  • Featuring a one-of-a-kind 225° field of view
  • Maximum aperture F2.8, larger light intake, more room for creativity
  • Photographers can create a 360° full panorama image with a minimum of 2 shots
  • The lens weight only 7.09 oz (201g) which makes it extremely portable and allows photographers to have creative shots anywhere, anytime
  • The lens can also be mounted on DJI Inspire X5 cameras for creating a unique perspective you have never seen before

7Artisans 4mm f/2.8 Drone Lens and 12mm T2.9 Cine Lens for Fujifilm X

7Artisans is displaying two new lenses on their Chinese social media platforms, that will both be available for Fujifilm X mount:

  • 7Artisans 4mm f/2.8 drone lens
  • 7Artisans 12mm T2.9 Cine Lens

7Artisans offers many lenses for Fujifilm APS-C. You can see the full list at their official store.

That’s all nice and good, but I am hoping to see also the rumored autofocus X mount lenses from them one day.

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New Black Friday Deals on Viltrox Gear, 7Artisans Lenses and FieldMade Stickers Launched


Viltrox is offering 10% discount on all their Fujifilm X Mount lenses.

Up to 15% discount on other gear, from monitors to LED lights, adapters and more. Check out the official Viltrox store here.

FieldMade Fujifilm Stickers

FieldMade Deal

You can get 10% off your orders by using coupon code FUJIRUMORS10.

Until November 29 at midnight, the first 500 orders over $50 CDN will receive a special Image Makers Limited Edition gift. Orders from Canada and the United States that are over $75 CDN and orders from the rest of the world over $120 CDN will receive the Images Makers Limited Edition gift as well as free shipping.

The Image Makers Limited Edition gift includes a specially designed card, the Image Makers Field Journal and a unique Capture the World embroidered patch.


Here are some deals on other X mount lenses:

Official Fujifilm Black Friday Deals and Morey

Black Friday Pages

X Deals

GFX Deals

Software Deals

Other Lenses

Peak Design

Peak Design has just launched its biggest sale ever. The deal runs directly at Peak Design store and also at official retailers like BHphoto. If you are from Europe, you can also purchase directly from the Peak Design Store.





Luminar Neo Deals

Godox & Lighting Deals

Coming Soon: 7Artisans 25mm T1.05, 7Artisans 35mm T1.05 and 7Artisans 50mm T1.05 Cine Lenses

7Artisans is soon going to announce the following cine lenses for Fujifilm X mount:

  • 7Artisans 25mm T1.05
  • 7Artisans 35mm T1.05
  • 7Artisans 50mm T1.05

That’s some seriously fast cine lens! They look like the Cine version of the f/0.95 photo lenses:

Fellow Fujifilm X-T group member Malte already has these new Cine lenses in his hands and shared a post on the group here. His initial impressions:

What I can tell you today, this are the best build lenses I ever had in my hands. No focus breathing and the run of the focus and aperture ring is a dream…

Down below you can see some images he shared as well as the lens specs:

Thanks to Malte and you can check out his article at schlueter-enteprises.

We picked the best Black Friday Deals for you here.

Black Friday Pages

7Artisans 25mm f/0.95 Released

The 7Artisans 25mm f/0.95 has been released and is now available at AmazonUS, BHphoto, Adorama, AmazonUK, AmazonDE and Pergear.

  • APS-C Format Lens: The 7artisans 25mm F0.95 lens is designed for use with Fuji X-mount mirrorless digital cameras, providing a 37.5mm equivalent focal length. It is well-suited to everyday shooting with subjects including portraiture, street, nightscape, landscape, and reportage.
  • Optical Design: Its optical system consists of 11 elements in 9 groups, which including 3 HOYA ultra-Low dispersion elements to improve contrast and colour rendering in a variety of lighting conditions.
  • Ideal Aperture: A fast f/0.95 maximum aperture suits working in low-light conditions and also offers great control over the depth of field. A 13-blade diaphragm contributes a pleasing out-of-focus quality when working with selective focus techniques.
  • All-metal Construction: The all-metal lens barrel features an engraved depth of field and focuses scales. Additionally, a metal lens mount also offers increased durability between the lens and camera.
  • Multi-layer Coating: The multi-layer coating has been applied to individual elements and reduces flare and ghosting in order to produce greater contrast and colour accuracy when working in strong lighting conditions.

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