New X-E1 videos and X PRO 1 firmware update on September 18th (proerders on Amazon).

What you can see here on top is the well known photographer Gueorgui Pinkhassov using the new Fuji X-E1. And here are links to more new nice videos:
Toshimitsu Takahashi and the X-E1, first look preview by AP, official Promotional Video.

And current X PRO 1 owners will be also happy to know that the new firmware upgrade will be released on September 18th. Meantime Amazon (Click here) created a deidcated Fuji page with all the new stuff. All preorder links here:

Black Fuji X-E1 at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
Silver Fuji X-E1 at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
Black Fuji X-E1 with 18-55mm lens at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
Silver Fuji X-E1 with 18-55mm lens at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
Fuji 14mm f/2.8 lens at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
Fuji 18-55mm f/2.8-4.0 OIS lens at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).