What Happened to the Amazing Fujifilm X Lens Deals? Will They be Back?

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Fujinon XF Lens Deals

Ok… I get the question about the next X-deals very often via email… so let me try to answer it today.

In the past years, we were used to see Fujifilm launch terrific deals on Fujinon XF lenses every couple of months in USA.

As many of you, I also noticed that we started this year (2017) without any really amazing “lens-only” deal, especially considering that Fujifilm traditionally launched its very best deals around the end of the Japanese fiscal year (March 31).

I don’t know if Fujifilm has changed their lens-deal-strategy, and if we will see way less deals on lenses in future. But maybe, from Fuji’s point of view, it would make sense.

The Past, The Present…

Just 4 years ago, the young Fujifilm X-system struggled to gain a foothold in the market (especially US market). As the New York Times revealed, Fujifilm X-series camera sales were very low.

In order to create a larger customer basis and to “convince” photographers to invest a lot of money into X-gear, Fujifilm North America had to launch a lot of deals, especially lens deals, because you know how the saying goes: “we buy cameras, but we invest in lenses“.

The lens deals were a “necessary evil” (from Fujifilm’s point of view) to break into the camera market with a new camera line (the X-series) and consolidate their position.

In Europe, where mirrorless (and Fujifilm) was getting popular quicker than in USA, Fujifilm never really launched as many good deals like in USA.

… and the Future?

Today things have changed quite a bit. Fujifilm is quite popular and their imaging division is healthy.

So does Fujifilm still need to have such an aggressive lens-deal-policy as in the past? Maybe not.

Now, I’m not saying that we will never have any deal on lenses anymore, but I wouldn’t be surprised if Fujifilm will be less aggressive from now on. In the long-term, it’s in their interest to sell their gear at full price (and make more profits), rather than get customer used to wait for the next deal.

Sure, deals are good for us, the customers. I mean, I’d like to get everything brand new and super-discounted all the time. But I also have to be realistic and I think that a business model based on the perpetual sale can not really work in the long-term.

The Current Deals

Will there be any great deal on XF lenses anytime soon? I don’t know it now. But we currently still have great deals on X-gear, especially on the X-T1, X-T2 combos and the XF100-400 with Teleconverter. Check them out below.

Keep in mind that the deals marked as “NEW” expire July 22, whereas the other ones expire July 1.

NEWFujifilm X-T2 body + grip (save $230): BHphoto, Adorama, AmazonUS
NEWFujifilm X-T2 body + 35/2 + grip (save $330): BHphoto, Adorama, AmazonUS
NEWFujifilm X-T2 graphite body + grip (save $230): BHphoto, Adorama, AmazonUS
NEWFujifilm X-T2 + 18-55 + grip (save $230): BHphoto, Adorama, AmazonUS

NEWFujifilm X-Pro2 + 23/2 or 35/2 or 50/2 (save $300): BHphoto, Adorama, AmazonUS

NEWFujinon XF 100-400 + 1.4 Teleconverter (save $450): BHphoto, Adorama, AmazonUS
NEWFujinon XF 100-400 + 2.0 Teleconverter (save $450): BHphoto, Adorama, AmazonUS

Fujifilm X-T20 (save $50): BHphoto, Adorama, AmazonUS (seems to be expired)

Fujifilm X-T1 black body (save $500): BHphoto, Adorama, AmazonUS
Fujifilm X-T1 black body (save $500) + Free Accessories: Adorama
Fujifilm X-T1 graphite body (save $500): BHphoto, Adorama, AmazonUS
Fujifilm X-T1 + XF18-55 (save $500): BHphoto, Adorama, AmazonUS
Fujifilm X-T1 + XF18-55 (save $500) + Free Accessories: Adorama

Fujifilm X100T (save $200): BHphoto, Adorama, AmazonUS

Fujifilm X-T10 body (save $200): BHphoto, Adorama, AmazonUS
Fujifilm X-T10 + XF 18-55 (save $200): BHphoto, Adorama AmazonUS
Fujifilm X-T10 + XC 16-50 (save $200): BHphoto, Adorama, AmazonUS

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