Save 44% on the Original Fujinon XF 27mm F2.8… and One Reason Why Some Might Still Prefer it Over the New XF27mmF2.8 R WR

BestBuy is now selling the original Fujinon XF27mm f/2.8 for $249.

That’s a 44% price drop compared to the $449 the same lens costs at BHphoto here and AmazonUS here. The lens is no longer available at Adorama.

The new Fujinon XF27mm f/2.8 comes for a price tag of $399, and it has weather sealing and also an aperture ring. It’s probably the best pick for many of us.

Is there a reason to still get the original 27mm, except for the cheap price on Bestbuy?

Here is one: if you like to operate your X-E camera with one hand, you will change aperture anyway using the command dial on the camera with your right hand, making the aperture ring on the lens of the new 27mm useless.

Fujifilm UK Wants You to Go Fuller than Full Frame and Offers £450 Discount on GFX100S if You Trade in Your Full Frame Camera

Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).

And not only that.

If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

The deal is available at qualifying retailers such as Wexphotographic and Parkcameras.

The bad news?

As far as I can remember, such deals appear in Europe, but I can’t remember them for USA, where instant rebates are the standard. And considering that the original GFX100 never saw a rebate in any shape or form, not even now after the GFX100S announcement, I am very pessimistic that such a deal will appear also in USA.

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List of Qualifying Trade In Models:

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B&H Photo Mega Deal Zone Live Now: Save Big on Kipon Ibelux 40mmF0.85, Mitakon 35mmF0.95, DJI Ronin-S and 1,000 More Products

BHphoto just launched the Mega Deal Zone, which will end on the December 30. There are over 1,000 discounted items, which you can check out here (you can filter the results).

Top general deals Selection:

Selected Fujifilm related deals:

Apple MacBook Pro Deals

On the other hand, Adorama is offering deals that end on December 31. Check out the full list here.

New Capture One Holiday Deal (Save $40) and Luminar AI Bundle Deals

Phase One has just launched a new deal on Capture One 21.

Until January 3rd you can save $40 using code HOLIDAYSTYLES at checkout.

The deal is valid for:

  • Capture One Pro 21 perpetual license + Ultimate Styles collection
  • Capture One Pro 21 annual prepaid subscription + Ultimate Styles collection
  • Capture One 21 for Fujifilm / Sony / Nikon perpetual license + Professional Styles kit 
  • Capture One 21 for Fujifilm / Sony / Nikon annual prepaid subscription + Professional Styles kit 

Check out all bundles at the the Capture One Store and the Fujifilm specific version at Capture One for Fujifilm.

Luminar AI

Deals also on Luminar AI here. Pick your Bundle